From the Site
INJI and Flyana Boss Embark on an International Girl Summer Anthem in "NICE TO MEET YA"
July 16, 2024
INJI and Flyana Boss' collaboration is one of uninhibited luxury.
Pale Waves Capture the Bittersweet Release of Heartbreak in "Glasgow"
July 16, 2024
"It somehow breaks my heart but also makes me feel so euphoric at the same time."
d4vd Wishes His Ex Well in Heart-Tugging Ballad "There Goes My Baby"
July 16, 2024
"This is a song I wrote about letting go of someone you love and letting them become their own person,"
Meet KATSEYE, the Global Girl Group Making a "Debut" For the History Books
July 15, 2024
It’s safe to say that KATSEYE’s debut has been polished, model, perfect, even.
Clairo Puts Us Under Her Spell in 'Charm'
July 15, 2024
Clairo bottles up authenticity and pours it into a project rife with soft-spoken lust and resolve.
Dasha's "Didn't I" Is a Pop-Country Treasure
July 12, 2024
“Didn’t I” is a moment of inner turmoil captured in a twangy earworm of a song.
![We “Can’t Get Enough” of JANAYAH Ahead of Her OTW Showcase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/janayah-cant-get-enough-1720748857.jpg)
We “Can’t Get Enough” of JANAYAH Ahead of Her OTW Showcase [Q&A]
July 12, 2024
We sit down with the recent BRIT School alumni ahead of her Mastercard x OnesToWatch showcase.
Artemas Unveils Sexy, Vulgar, and Irresistible 'yustyna' Mixtape
July 11, 2024
Artemas is poising himself as 2024's breakout star.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
meg elsier Takes Us Through Her Existential Debut Album 'spittake' Track By Track
July 10, 2024
In 'spittake,' the rising artist weaves together themes of religious personification, social anxiety, and more with a deft hand.
![Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mating-ritual-ones-to-watch-2.jpg)
Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]
April 4, 2019
"You don't have to be happy 100% of the time, but when it seems like you're not getting any days off, it might be time to move on."
Aidan Alexander on First Date Advice, Balloon Animals, and Fans Kicking Him | Quick 6
April 11, 2019
Get to know atmospheric pop's poignant new voice.
Khushi's "From Me" Foreshadows His Potential to Revive the Concept Album
May 17, 2019
Khushi's newest release wastes no time in showcasing the artist's ability to weave ornate tapestries of sound.
Ayokay's "Things Fall Apart" Sets You in a Magical Indie-Pop Landscape
June 28, 2019
The LA-based singer, songwriter, and producer's latest is light and whimsical in nature, yet totally danceable.
![MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marg-ones-to-watch-2_1564088109.PNG)
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
Girl Wilde Seizes the Day with "I Don't Wanna Die"
July 26, 2019
Grunge goddess Girl Wilde releases a fresh new single dedicated to the appreciation and endurance of every day life.
Top That Track Builds Their Virtual Prom Playlist With Maddie Jay in "High School B-Roll"
May 12, 2020
Co-hosts Precious and Dave talk favorite high school pranks, skipping class, and outrageous prom outfits.
![cehryl on Finding Herself Again in Hong Kong [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cehryl-interview_1642561572.png)
cehryl on Finding Herself Again in Hong Kong [Q&A]
January 19, 2022
"It reminded me of who I am and what raised me."
JAWNY Proves He's in a Constant State of Evolution With Debut Album 'It's Never Fair, Always True'
March 8, 2023
'It's Never Fair, Always True' explores the ups and downs of life and love in its purest moments.
Towa Bird's "Sorry Sorry" Explores the Sentimental Reality of Being Better Off as Friends
May 13, 2024
“Sorry Sorry” encapsulates the twisted knife of “what could have been” in an alt-pop anthem.