From the Site
Clairo Puts Us Under Her Spell in 'Charm'
July 15, 2024
Clairo bottles up authenticity and pours it into a project rife with soft-spoken lust and resolve.
Dasha's "Didn't I" Is a Pop-Country Treasure
July 12, 2024
“Didn’t I” is a moment of inner turmoil captured in a twangy earworm of a song.
![We “Can’t Get Enough” of JANAYAH Ahead of Her OTW Showcase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/janayah-cant-get-enough-1720748857.jpg)
We “Can’t Get Enough” of JANAYAH Ahead of Her OTW Showcase [Q&A]
July 12, 2024
We sit down with the recent BRIT School alumni ahead of her Mastercard x OnesToWatch showcase.
Artemas Unveils Sexy, Vulgar, and Irresistible 'yustyna' Mixtape
July 11, 2024
Artemas is poising himself as 2024's breakout star.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
meg elsier Takes Us Through Her Existential Debut Album 'spittake' Track By Track
July 10, 2024
In 'spittake,' the rising artist weaves together themes of religious personification, social anxiety, and more with a deft hand.
Jordan Adetunji Returns With Explosive New Banger "KEHLANI"
July 10, 2024
Few are as deserving of a spot on your summer rotation as UK-born Jordan Adetunji.
![Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/croixx-how-im-feeling-now-1720629295.jpg)
Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]
July 10, 2024
Fresh out of high school, Croixx is already leaving a lasting impression.
SAULT's 'Acts of Faith' Surprises and Disappears From the Internet
July 9, 2024
The surprise album was only made available for a limited time.
![Debbii Dawson and The Magical Duality of 'How To Be Human' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/debbii-_dawson-interview-how-to-be-human-1720028260.jpg)
Debbii Dawson and The Magical Duality of 'How To Be Human' [Q&A]
July 3, 2024
"As a first-generation American, it was only natural for me to exist in multiple worlds, I don’t know any other way."
Holly Humberstone Teases Debut Album With Swoon-Worthy "Kissing In Swimming Pools"
October 9, 2023
Humberstone juxtaposes ubiquitous experiences with powerfully personal writing, creating a profoundly moving and relatable anthem.
Wallows' "Your New Favorite Song" Cruises Into Dreamy Indie Pop Waters
January 17, 2025
Immediately gooey and lavender-scented, "Your New Favorite Song" is a dreamlike joyride down the coast.
Daniel Seavey Pens a Comeback Anthem in “Second Wind”
February 5, 2025
, “Second Wind” is an enticingly vibrant, deliciously abstract pop microcosm.
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Christinna O Releases Her Beautiful Rage on "Hot Head"
July 20, 2020
Spoken word poet and R&B singer Christinna O expresses herself on honest new single, "Hot Head."
Noah Elliott Delivers a Hard Message in a Quirky-Feel Good Way in "Selling Out" Video
October 9, 2020
Noah Elliott has released his second single, "Selling Out," and unlike the title suggests, it's anything but.
LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Benét Reclaims the Freedom of a Carefree Day in "No Alarm"
September 5, 2023
“No Alarm” doesn’t require much of you to enjoy. It’s playful, a sonic ease at its very core.
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Crooked Teeth And John Harvie Got A "Problem" On New Mosh-Worthy Single | THE NOISE
October 5, 2023
Cali-trio Crooked Teeth and fellow rising pop-punk star John Harvie kick hyper-masculinity in the face with the release of their latest single, "Problem."