From the Site
Nemahsis Confidently Shares the Spotlight in "you wore it better"
June 25, 2024
"I believe the 'main character' experience is only possible if one settles for mediocrity, at least once. 'You wore it better' is me living by this truth."
Gracie Abrams’ 'The Secret Of Us' Explores the Relatable Hypocrisies of Heartbreak
June 24, 2024
The Secret Of Us feels like Abrams’ most cathartic, theatrical, and euphoric body of work thus far.
Suki Waterhouse Releases Vintage Summer Anthem "Supersad," Announces 'Memoir of a Sparklemuffin' Album
June 24, 2024
With the success of her music career and the birth of her newborn child, Suki is turning a page in the book of life.
Olivia O'Brien's 'love & limerence' Is a Re-Introduction to This Vulnerable Rising Star
June 24, 2024
'love & limerence' is a testament to the ever-exciting journey of getting to know yourself.
NIKI's "Blue Moon" Conjures a Story of Love and Heartbreak Written in the Stars
June 24, 2024
"It’s about the deepest and rarest of loves we might stumble upon (once in the bluest of moons, if we’re lucky)."
Maeta Reaches New Heights in Kaytranada-Produced EP 'Endless Night'
June 24, 2024
"I just want everyone to have fun, dance, and be free this summer!”
Sarah Kinsley Pens a Bittersweet Goodbye in “Last Time We Never Meet Again,” Announces Debut Album 'Escaper'
June 24, 2024
“Last Time We Never Meet Again” beautifully balances soaring, heartfelt songwriting and wistful, longing sentiments.
Ha Vay Explores the Multifaceted Reality of Womanhood in 'Baby I'm The Wolf'
June 21, 2024
Ha Vay conjures the feminine spirit in a way that’s reminiscent of ethereal legends such as Kate Bush, Hope Sandoval, and Florence Welch.
Weston Estate Lose Themselves in the Toxic Infatuation of "Petra"
June 21, 2024
"Petra explores the idea of finding solace, or yourself, in another person in a way that is not healthy or genuine for either party."
Riovaz Evolves in the Haunting "Lavender Town"
June 21, 2024
“Lavender Town” meets hyperpop with crippling nostalgia.
Mobley Couples Weighty Themes With Infectious Sonics in “stay volk”
July 21, 2022
“‘stay volk’ is a song about the ways people perform identities imposed on them by society and how draining that performance can be."
![Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/natalie-red-nameless-1668012640.jpg)
Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]
November 9, 2022
“Nameless” makes amends with the doubts and fears of going after your dreams
Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 18, 2023
From grentperez to LØREN, these are 5 music videos you don't want to miss.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Holly Humberstone and MUNA Add an Infectious Dance-Pop Flair to “Into Your Room”
November 30, 2023
The newly imagined single sees the MUNA adding their twist to Humberstone's already poignant sad bop.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
ayleen valentine Recontextualizes What It Means to Be a "sex symbol"
March 15, 2024
“sex symbol” proves that valentine is not only capable of breaking the rules but thrives when the boundaries are nonexistent.