From the Site
Jeremy Zucker, Lauv, and Alexander23 Get "Cozy" in New Supergroup Single
May 22, 2024
"We’ve been talking about making music all together for years, and when it finally happened it was magical."
flowerovlove Captures the Euphoric Rush of a Summer Roster in "BOYS"
May 20, 2024
“BOYS” is easy to love and euphoric.
![Vanilla is Black Is Here to Prove That Sometimes Second Time's the Charm [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vanilla-is-black-u-aint-neva-lied-interview-1715978409.jpeg)
Vanilla is Black Is Here to Prove That Sometimes Second Time's the Charm [Q&A]
May 17, 2024
Vanilla is Black has come to dismantle apathy, elicit groove, and redefine the industry.
![10 Questions With Luna Li on Her New Single "Confusion Song" and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leeor_wild__luna_li__confusion_cover-_v2-_s_q_u_a_r_e(1)-1715896390.jpg)
10 Questions With Luna Li on Her New Single "Confusion Song" and More [Q&A]
May 16, 2024
"Confusion Song" is about the post-breakup haze when it seems that your subconscious and body are in denial about this person no longer being in your life.
Juliet Ivy Explores the Complexities of Girlhood and Comparison in "is it my face?"
May 16, 2024
"We’re just girls with so many different emotions, personalities, and sides to us and we wanna feel loved and wanted and good enough."
Huddy Takes Us Through Love's Highs and Lows in 'Love Bites'
May 16, 2024
"I want everyone to be swept away by the whirlwind of emotions, to experience firsthand the kaleidoscope of love's highs and lows right beside me."
Ari Abdul Leans Into Her Desires and a New Sound in "DON'T"
May 16, 2024
"'DON'T' is definitely the start of a new era for me."
daysormay Give In to Their Impulses in "SIMMER," Announce Sophomore Album 'MODERATION'
May 16, 2024
“SIMMER” is an anthem for feeding your desires.
Jake Minch Pens Three Heartfelt and Heartbreaking Tracks in 'jessie'
May 15, 2024
These three relatable tracks are heaven for fans of confessional indie folk and those who love to see dark themes transformed into something beautiful.
Dora Jar Explores Personhood in Ethereal Single "She Loves Me"
May 14, 2024
"This song is an ode to the girl I wish I could be."
Thoreau And Darci Join Forces For Infectious Multi-Genre "Sick Too"
February 21, 2019
"I think you're perfect when you're broken, don't ever be alright."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
The Days of RAT BOY Being 'Internationally Unknown' Are History
January 28, 2019
I was trying to find that sweet spot between hip-hop and punk, and Tim [Armstrong] really understands that stuff."
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
Bre Kennedy Lights a Beacon of Hope in the Uplifting "Wilburn Street"
May 20, 2021
"After the year we all went through... It feels like we can all connect and celebrate life together again."
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.