From the Site
NIKI Teases Forthcoming Album 'Buzz' With the Nostalgia-Invoking "Too Much Of A Good Thing"
May 3, 2024
'Too Much Of A Good Thing" sees NIKI taking cues from classic artists like Joni Mitchell, the Beatles, and Fleetwood Mac.
Gracie Abrams’ “Risk” Is Chaotic Indie-Pop Perfection For the Delulu Girlies
May 3, 2024
If you have ever had a crush on literally anyone ever, then “Risk” is for you.
Ayleen Valentine Walks the Tightrope of Comforting and Haunting in 'little rainbows after death'
May 3, 2024
'little rainbows after death' finds innocence in vulgarity and hope in pessimism.
![Meet Skylar Simone, Def Jam's Latest Signing and the Artist Behind the Mesmerizing ‘Shiver’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/skylar-simone-shiver-interview-1714756564.png)
Meet Skylar Simone, Def Jam's Latest Signing and the Artist Behind the Mesmerizing ‘Shiver’ [Q&A]
May 3, 2024
"It's part of who I am. Skylar and music are one and the same. There isn't one without the other."
AG Club Is Just Here to Have a Damn Good Time in 'BRODIE WORLD'
May 3, 2024
'BRODIE WORLD' sounds like it was made to glide us into a sticky summer.
DAISY WORLD's Debut Album 'TOOTHPICK' Is a Vocal Playground of Retro Grooves
May 3, 2024
'TOOTHPICK' beams with the infectious musicality of an artist who knows exactly who she is.
Joey Valence & Brae Prove They're "The Baddest" in Riotous New Single
May 3, 2024
"The whole time we were making this album, we just wanted an early 2000's style club banger, and we did just that."
Kacy Hill Feels More Assured in Her Sound and Life Than Ever in 'BUG'
May 2, 2024
'BUG' is a project full of light, loss, and the power of finding happiness within yourself.
spiderblush Paints a Moving Portrait of Coming of Age's Imperfections in 'Ways Parted'
May 2, 2024
'Ways Parted' gives fans new and old a look into the raw thoughts of this rising star’s brain.
LØLØ Wrestles Her Emotions On Gritty New Single "Kill The Girl" | THE NOISE
May 2, 2024
Pop-punk phenom LØLØ wrestles with self-loathing on her latest single, "kill the girl."
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.