From the Site
Lily Fitts' "Lose You Now" Weaves Classic Folk Instincts With Pop Grace
May 1, 2024
“Lose You Now” is a delicate but determined ode to a former love, standing upright in the face of heartache.
Glixen's "lust" Is a Sonic Sandstorm of Raw Emotion
May 1, 2024
"lust" breathes like heavy, humid air, wet with distortion and ion-laden vocals.
Isaac Dunbar's 'Beep Beep Repeat' Is a Dazzlingly Indulgent Pop Journey
May 1, 2024
'Beep Beep Repeat' is an exploration of self-discovery set against the back of New York, its art, and its parties.
Night Tapes Dances Under the Stars in the Ethereal "Projections"
May 1, 2024
"Sometimes you find in yourself what you seek in others."
RAEGAN Walks Us Through Her Whimsical Alt-Pop Fusion EP 'FUCK RAEGAN,' Track By Track
May 1, 2024
From a lesbian Romeo and Juliet to songs made from the sounds of dropping coins, 'FUCK RAEGAN' is a whimsical pop-fusion.
Wallows Toss and Turn in the Lovelorn "Bad Dream"
April 30, 2024
Built around a dreamlike soundscape and sentimental lyrics, "Bad Dreams" is unmistakably Wallows.
jxdn Displays a Noted Maturity and Tenderness in the Impassioned "STRAY" and "SAD OCTOBER"
April 30, 2024
Inspired by bands like Deftones, jxdn's newest double release sees the alternative rising star striking new emotional chords.
6arelyhuman and Tara Yummy Go "Faster n Harder" in New Remix Single
April 29, 2024
This new version of the viral hit is EVERYTHING.
Mastercard and OnesToWatch Present Season 2 of Their Artist Accelerator Program
April 26, 2024
“The music you make is a part of you. That is why we are so passionate about what we create.”
Brooke Alexx Wants Nothing More Than to Be "Hot Like You"
April 25, 2024
“Being hot is a mindset, so go out and do whatever makes you feel hot!"
Bodine Leaves No Strings Attached in “Titerita”
November 5, 2024
“Titerita” reveals a feral, uncaged, dance-inducing energy.
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Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
Mahalia's Debut Album Is an Uncompromising Look at 'Love and Compromise'
September 9, 2019
British neo-soul artist Mahalia exists beyond the realm of passing trends and fads.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Grimes, REI AMI, Oliver Malcolm, and More Artists You Should Listen to Now | #NowWatching
February 21, 2020
The best new music playlist on Ones To Watch
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
Faye Webster's "I Know I'm Funny haha" Proves That There Is Beauty Behind Pain
June 29, 2021
Webster pairs saccharine euphoria and dreadful insecurity with a songwriting wit that never ceases to amaze.
Rewind: Our 5 Favorite Music Videos of the Last Week
July 26, 2023
From Tessa Violet to RMR, these are 5 music videos you don't want to miss.