From the Site
Dhruv Asks the Hard Questions in Heartbreaking New Single "How?"
April 12, 2024
"'How?' is about trying to earn someone's love and attention and realizing you've completely lost sight of yourself in that process."
Ayleen Valentine Teases Debut Album With a Bold Sonic Shift in "000memories"
April 12, 2024
"This song has an eerie, liminal space feeling that encapsulates how I felt at the time.”
Sekou Gives Himself Time to Move on in the Heartbreaking "let go of me slowly"
April 12, 2024
"This song was inspired by a time in my life when I was going through something, and I didn't know how to express my feelings about it."
Coachella 2024: 9 Acts Not to Miss (Who Aren’t Tyler, the Creator or No Doubt)
April 10, 2024
These sets are where you'll find us this and next Coachella weekend.
![Cruza Previews Their Genre and Era-Defying Forthcoming Album 'CRUZAFIED' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cruza-interview-1712767007.jpeg)
Cruza Previews Their Genre and Era-Defying Forthcoming Album 'CRUZAFIED' [Q&A]
April 10, 2024
"When it comes to music and honestly just life, everything is always evolving."
![Grace Cummings' 'Ramona' Is an Expansive Album Inspired by the Vastness of Life [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-cummings-1712770239.JPG)
Grace Cummings' 'Ramona' Is an Expansive Album Inspired by the Vastness of Life [Q&A]
April 10, 2024
"It’s a whole mixture of everything that’s happened to you, everything you've seen, everyone you know, everything you’ve heard."
![Meet Rae Khalil, the Rising R&B Star Who Is Staying True to Her Art [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rae-khalil-interview-1712768316.jpeg)
Meet Rae Khalil, the Rising R&B Star Who Is Staying True to Her Art [Q&A]
April 10, 2024
"Even if everyone else doesn’t like it, if I rock with it, then I’ve done my job."
Wisp's 'Pandora' Is a Vulnerable, Lush, and Necessary Addition to Shoegaze
April 9, 2024
"I wanted the EP to showcase the complexity of what we all hope to find, even if it's finding ourselves first."
![10 Questions With dee holt on Her Latest Single "make a move" and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dee-holt-interview-1712681759.jpg)
10 Questions With dee holt on Her Latest Single "make a move" and More [Q&A]
April 9, 2024
The Canadian indie pop artist lets us in on her latest single, seeing songs as colors, and where to find the best poutine in Montreal.
Lizzy McAlpine’s 'Older' Is to Be Handled With Care
April 8, 2024
'Older' deals with love in all of its forms—falling in love, falling out of love, the conflict of the former, and the guilt of the latter.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.