From the Site
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
Author:
Ones To Watch Staff
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Author:
Jazmin Kylene
Hans Williams Discovers 'More Than One Way Home' in Emotive Debut EP
March 7, 2024
"Creating this small project has helped me lean into the unfamiliarity of my future while reconciling with my past."
Author:
Alessandra Rincon
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
Author:
DJ Connor
Faye Webster Hones in One Her Stirring, Trademark Sound in 'Underdressed at the Symphony'
March 5, 2024
'Underdressed at the Symphony' is a simultaneously intimate yet casual stroll through uncharted territories of the artist’s sound.
Author:
Abby Kenna
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
Author:
Jazmin Kylene
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
Author:
Carter Fife
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Author:
Alessandra Rincon
Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Author:
Giselle Libby
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
Author:
Alessandra Rincon
When They Were Young: Asking When We Were Young Artists About Their Youth [Q&A] | THE NOISE
October 29, 2025
In between crying sessions, wild mosh pits and plenty of crowdsurfers, The Noise had the chance to sit down with some of your favorite artists to discuss not just When We Were Young but also when they were young.
Author:
Moe Horta
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
Author:
Hillary Safadi
Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]
October 29, 2025
We sat down to talk about their latest album, Burnout Days, as well as the importance of friendship in collaborators, the ability to pivot, and movie nights watching The Incredibles.
Eleni Drake's Album 'Chuck' Faces the Inevitability of Endings
October 31, 2025
British-Greek singer Eleni Drake decided to face this complexity head on in her new album.
Author:
Rebeccah Blau
Jai'Len Josey Confronts the Ache of Letting Go in "Won't Force You"
October 31, 2025
Recently, Jai’Len ignited the stage with a showstopping set during the OnesToWatch X ONE Musicfest at State Farm Arena in Atlanta.
Author:
Chancey Stefanos
Get Lost in Johan Lenox's Mind with Full Speed Nowhere
October 31, 2025
Johan Lenox is the producer artists turn to elevate, tonally extract and downright make music hum, but on his latest album, he turns those talents inward.
Author:
DJ Connor
Eliza McLamb Embraces A Change of Pace on Album, Good Story
November 1, 2025
The title refers to the power of storytelling, the idea that life is what you make it, and the way those unassuming moments in our lives sometimes make the biggest impression.
Author:
Alessandra Rincon
Pacifica's Album, In Your Face! is a Revolution of Recklessness
November 1, 2025
The album draws on a unique well of influences, including the raw urgency of early-2000s garage rock, the swagger of post-punk, and the emotional undercurrent of '90s alt.
Author:
Alessandra Rincon
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
Author:
Uchechi Adeboye
Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]
November 3, 2025
His latest visual is a short film disguised as a music video, relaying the opaque darkness of the human experience by way of an unmistakable, charmingly relatable personality.
Author:
Ariana Tibi