From the Site
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Hans Williams Discovers 'More Than One Way Home' in Emotive Debut EP
March 7, 2024
"Creating this small project has helped me lean into the unfamiliarity of my future while reconciling with my past."
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
Faye Webster Hones in One Her Stirring, Trademark Sound in 'Underdressed at the Symphony'
March 5, 2024
'Underdressed at the Symphony' is a simultaneously intimate yet casual stroll through uncharted territories of the artist’s sound.
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
Coco & Clair Clair's 'Sexy' Sees Two Best Friends Crafting a Digital Pop Star Dream
November 7, 2022
Declaring their superstardom over “RuneScape-type beats,” the internet-bred duo delivers an album for Gen Z and beyond.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
tsubi club Makes One Hell of a First Impression With "burbank house"
October 27, 2021
"burbank house" may be the debut single from tsubi club but it feels like anything but.
Jeremy Zucker's "always, i'll care" Is a Heavenly Ode to Platonic Love
February 7, 2020
"It's a song for my friends, whom I love deeply, and a promise to do better."
HAPPY PRIDE MONTH! 7 LGBTQ+ Artists On Their Journeys In The Music Industry
June 1, 2019
We asked some of our favorite rising LGBTQ+ artists to share their experiences maneuvering through the complicated music industry, and how they eventually came out on top.
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
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KiNG MALA Says Fuck Fuck Boys on "Golden Retriever Boy"
October 29, 2021
"It's about betrayal and watching someone fall from the pedestal you put them on. It's also about fuck boys... fuck fuck boys."
d4vd's "My House Is Not A Home" Is a Heartbreaking Ballad For the Situationship Generation
March 8, 2024
“My House Is Not A Home” is a soundtrack to spring showers.
13 Talented Libras That'll Give You Balance this Zodiac Season
October 2, 2019
Libras are ruled by Venus, which means they are incredibly passionate, not only about love, but also about art.