From the Site
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Hans Williams Discovers 'More Than One Way Home' in Emotive Debut EP
March 7, 2024
"Creating this small project has helped me lean into the unfamiliarity of my future while reconciling with my past."
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
Faye Webster Hones in One Her Stirring, Trademark Sound in 'Underdressed at the Symphony'
March 5, 2024
'Underdressed at the Symphony' is a simultaneously intimate yet casual stroll through uncharted territories of the artist’s sound.
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Aaron Taos Explores His Self-Identity in Dreamy 'Birthday Boy' Album
March 6, 2019
New Yorker Aaron Taos is doing a lot more than just partying to celebrate his birthday.
![Step Into the Nostalgic Warmth of Royel Otis' 'Sofa Kings' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royel-otis-interview-1684344977.jpg)
Step Into the Nostalgic Warmth of Royel Otis' 'Sofa Kings' [Q&A]
May 17, 2023
The Australian duo feels like sunshine encapsulated.
Cruza Conjure a Multidimensional "Fantasy" in Their Latest Single
December 5, 2022
"Fantasy” is a bonafide liquid dream.
![From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Daniela-Andrade-ones-to-watch_1568831645.jpg)
From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]
September 18, 2019
Andrade has illuminated her path to stardom with her delicate, mesmerizing voice and unbelievable creativity.
Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Amble Brings Us Back Down to Earth in 'The Commons'
November 4, 2024
'The Commons' is a moving exploration of grief and loss
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
Ava Max Delivers a Fan-Favorite Bop in "Salt"
December 12, 2019
Long live our pop princess Ava Max ðŸ''
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.