From the Site
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
Author:
Ones To Watch Staff
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Author:
Jazmin Kylene
Hans Williams Discovers 'More Than One Way Home' in Emotive Debut EP
March 7, 2024
"Creating this small project has helped me lean into the unfamiliarity of my future while reconciling with my past."
Author:
Alessandra Rincon
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
Author:
DJ Connor
Faye Webster Hones in One Her Stirring, Trademark Sound in 'Underdressed at the Symphony'
March 5, 2024
'Underdressed at the Symphony' is a simultaneously intimate yet casual stroll through uncharted territories of the artist’s sound.
Author:
Abby Kenna
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
Author:
Jazmin Kylene
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
Author:
Carter Fife
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Author:
Alessandra Rincon
Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Author:
Giselle Libby
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
Author:
Alessandra Rincon
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
Author:
Tyler Borland
Rewind: Our 5 Favorite Music Videos of the Last Week
August 31, 2022
From Curtis Waters to Tempest, these are 5 videos you definitely don't want to miss.
Author:
DJ Connor
Girl Scout Embark on a Journey of Self-Acceptance in Debut EP 'Real Life Human Garbage' [Q&A]
February 16, 2023
Daunting feelings, cringe-worthy moments, and the social encounters that play on repeat in your head at night score girl scout's debut effort.
Author:
Alessandra Rincon
James the Seventh Gives a Sonic Form to Her Desire For Catharsis in "Just Let Me Cry"
April 11, 2023
Anger, rage, and downright desperation fuel a haunting plea for unrestrained emotion.
Author:
Jazmin Kylene
Bess Atwell Bridges the Gap Between Artist and Audience With "Release Myself"
February 20, 2024
With a steadfast commitment to growth and vulnerability, it's no wonder Bess Atwell captivates us more with each new song
Author:
Nathan Ahamed
David Kushner Sets Out on a Grand Sonic Odyssey in Debut Album 'The Dichotomy'
September 5, 2024
'The Dichotomy' is an extensive study of opposing ideals—light and darkness, good and evil, righteousness and sin, physical and spiritual, pleasure and pain.
Author:
Alessandra Rincon
mxmtoon and Kero Kero Bonito Want Us to Enjoy the Ride in "the situation"
September 9, 2024
Bedroom-pop superstar mxmtoon celebrates the announcement of her third studio album, liminal space, with the release of a poignant sonic earworm.
Author:
Alessandra Rincon
Biig Piig Reintroduces Herself in the Bewitching “4AM”
September 30, 2024
“‘4AM’ is a track about isolation, loneliness, finding yourself at the end of a tether and being like, ‘How did I get here?’"
Author:
Jazmin Kylene
Susannah Joffe Basks in Romantic Bliss in “Sofia Coppola”
February 18, 2025
“Sofia Coppola” glows with dreamy femininity, building a synth-filled world of idolization and sapphic longing.
Author:
Chancey Stefanos
Aidan Bissett Suspends Listeners in the Limbo of Love in "are we in love yet?"
March 18, 2025
"Writing this song was the first step in realizing how addicted I was to finding connection in my life.”
Author:
René Cobar