From the Site
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
Jean Dawson Pens a Love Letter to Every First-Generation Wanderer With 'Boohoo'
March 7, 2024
'Boohoo' is palpable proof that Dawson is only getting better with time
Hans Williams Discovers 'More Than One Way Home' in Emotive Debut EP
March 7, 2024
"Creating this small project has helped me lean into the unfamiliarity of my future while reconciling with my past."
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
Faye Webster Hones in One Her Stirring, Trademark Sound in 'Underdressed at the Symphony'
March 5, 2024
'Underdressed at the Symphony' is a simultaneously intimate yet casual stroll through uncharted territories of the artist’s sound.
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
4batz Slows Things Down in the Intoxicating “act iii: on god? (she like)”
March 4, 2024
If you’ve spent any amount of time online over the past six months, then you know just how inescapable 4batz’s music has been.
DannyLux Revisits His Debut Album With a Striking Display of ‘EVOLUXIÓN’
March 4, 2024
‘EVOLUXIÓN’ captures the young romantic's essence, not shying away from the pain and vulnerability at the heartbreak of it all.
Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
keshi Makes a Notable Departure While Exploring His Roots in "Texas"
September 10, 2024
The new song arrives as a precursor to keshi's much-anticipated sophomore album, 'REQUIEM,' set to release this Friday.
![Listen To More Giraffes's Totally Far Out New Single, "Surf"! [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/more-giraffes-ones-to-watch copy_1563402482.png)
Listen To More Giraffes's Totally Far Out New Single, "Surf"! [Q&A]
July 17, 2019
Looking for a little summertime magic that rivals your favorite bottle of rosé?
nobody nobody Debut's With "SAD!" ft. plainfacedgirl
July 23, 2020
The Santa Cruz duo is striving to meld obscure and out of the box production with catchy lyricism.
![Appleby Wants to Normalize the Stigma Around Self-Doubt [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Appleby - otw2_1599005534.jpg)
Appleby Wants to Normalize the Stigma Around Self-Doubt [Q&A]
September 2, 2020
We caught up with Appleby for a candid interview.
Anthony Russo Pens a Song For the Lost Generation in "Kansas"
May 21, 2021
Free-spirited and aimless but not hopeless, Russo is proving that the next generation is just here for a good time.
Rewind: Our 5 Favorite Music Videos of the Last Week
May 23, 2023
From David Kushner to grouptherapy., these are 5 music videos you don't want to miss.
Bully's 'Lucky For You' Is an Indie-Grunge Look at Grief
June 6, 2023
In one word, 'Lucky For You' is raw.
Franklin Jonas' 'Sewer Rat' Is a Debut He Wasn't Sure Would Ever Come
June 27, 2023
"It is these songs that have pushed me to grow and put myself and my art into the world.”
Bren Joy Navigates the Push & Pull of History and Modernism in 'SUNSET BLACK'
February 27, 2025
On his latest album SUNSET BLACK, we are fearlessly cast into a sampling of Bren Joy's immense talents, over a range of soundscapes most artists fail to cover in a career.
![Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cleo-reed-cuntry-1200x1200-1-1753233867.jpg)
Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]
July 23, 2025
Too curious not to ask the artist herself, we caught Cleo in NYC on their rooftop for a chat.