From the Site
Araya Ventures Down The Neon-Lit Rabbit Hole in Search of Love in "Makima"
February 15, 2024
"'MAKIMA' is a love that is mutual and pure; a love that remembers."
Sierra Spirit Faces the "ghost" of Her Past in Quietly Stunning Debut Single
February 15, 2024
Spirit draws equal inspiration from the likes of Phoebe Bridgers and Ethel Cain and her upbringing within the Native communities of the Otoe-Missouria and Keetoowah Cherokee.
girl in red Lets the World Know 'I’M DOING IT AGAIN BABY!' With Brand New Single "Too Much"
February 13, 2024
girl in red is swerving into a pop maturity that still honors the understated softness we originally fell in love with.
Lizzy McAlpine Returns With the Heartbreaking "Older," Announces Highly-Anticipated New Album
February 13, 2024
“Older” captures the detailed storytelling that originally propelled Lizzy to success while uncovering a deeper layer of her overall artistry.
Sadye Dances the Pain Away in “Pretty Traumatized”
February 12, 2024
"It’s horror masked with humor. It’s the essence of me.”
d4vd Returns to His Indie Rock Roots With the Striking Two-Track 'Withering'
February 10, 2024
In his latest offering, the breakout star strays from the ballads and returns to his rambunctious pop-rock roots.
Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
Artemas Expands on His Intoxicating, Inescapable Sound With 'pretty'
February 9, 2024
'pretty' is a slow descent into madness.
jxdn Bares His Still-Bleeding Heart in "WHEN THE MUSIC STOPS"
February 9, 2024
"The music of my life has started playing again. All I can think about is showing everyone what it sounds like."
Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B
February 7, 2024
Honoring themes of loss, grief, and the perils of existing, his alternative R&B is both cathartic and liberating.
Thoreau And Darci Join Forces For Infectious Multi-Genre "Sick Too"
February 21, 2019
"I think you're perfect when you're broken, don't ever be alright."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
The Days of RAT BOY Being 'Internationally Unknown' Are History
January 28, 2019
I was trying to find that sweet spot between hip-hop and punk, and Tim [Armstrong] really understands that stuff."
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
Bre Kennedy Lights a Beacon of Hope in the Uplifting "Wilburn Street"
May 20, 2021
"After the year we all went through... It feels like we can all connect and celebrate life together again."
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.