From the Site
Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B
February 7, 2024
Honoring themes of loss, grief, and the perils of existing, his alternative R&B is both cathartic and liberating.
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P1Harmony Hold Nothing Back in Their Debut Full-Length 'Killin' It'
February 7, 2024
The K-pop group is infectious and innovative in equal measure.
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Dustin Kensrue Walks Down Memory Lane On Alt-Country Solo Single “Death Valley Honeymoon”
February 7, 2024
The track details the wild but true story of how Kensrue's grandparents met and recounts their honeymoon in the seemingly unlikely destination of Death Valley.
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Softcult Light A Raging Fire in “Shortest Fuse” | THE NOISE
February 7, 2024
The single is a melodic lament to the vice-like grip of life under capitalism, highlighting yet again the haunting blend of the band's trademark shadowy riffs, urgent vocals, and commanding beats.
Jade LeMac on Toxic Relationships, Joke Songs, and 'My Life With the Walter Boys'
February 6, 2024
19-year-old LeMac is taking the pop world by storm with her confessional storytelling and biting tracks.
Margot Liotta's Latest Is a Song That Will Linger "In My Bones" For Some Time to Come
February 6, 2024
"In My Bones" is an honest ode to the struggles of growing up and coming to terms with the harsh realities of life.
Bella Poarch and 6arelyhuman Stumble Upon the One at a Crowded Party in "Don't Like Anybody"
February 6, 2024
"Don't Like Anybody" is a racing, euphoric dance-pop track.
![Bearings' Ryan Culligan Talks Touring with Hardcore Bands, New Music, Blink-182 & More [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/da48544e-7bf5-4d9f-ba46-47b022fc0955-1707177276.jpg)
Bearings' Ryan Culligan Talks Touring with Hardcore Bands, New Music, Blink-182 & More [Q&A] | THE NOISE
February 5, 2024
Known for their catchy hooks and infectious riffs, Canadian pop-punkers Bearings have proven they’re committed to keeping their fans swaying.
The Last Dinner Party's 'Prelude to Ecstasy' Is a Portrait of Fierce Femininity and Art-Rock Genius
February 5, 2024
'Prelude to Ecstasy' feels like a Tumblr-era soundtrack to an ornate period piece.
Let Night Tapes' "loner" Soundtrack All Your Waking Dreams
February 5, 2024
"Loner" is the new self-indulgent indie coming-of-age anthem we all needed.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.