From the Site
keshi Loses Himself in the Irresistible Passion of "Touch"
February 4, 2022
"Touch" is irresistible and leaves us begging for keshi's long-awaited debut album.
Lyn Lapid Ponders Life and Death on the Stirring "I Guess That Was Goodbye"
February 4, 2022
"I Guess That Was Goodbye" sees Lapid embarking on a masterfully composed, emotionally-charged journey.
Mallrat Enters a New Era With the Unapologetic "Your Love"
February 4, 2022
"Your Love" is a proclamation of passion and burning desire.
Hope Tala's "Party Sickness" Is a Meme-Inspired Spring Anthem
February 3, 2022
"I wanted it to be an anthem for people who consider themselves to be the life and soul of the party."
BENEE Announces New EP 'LYCHEE' With Sun-kissed Single "Beach Boy"
February 3, 2022
"'Beach Boy' is pure fantasy, set in LA. It's about being happy alone, but still wanting some love."
Wallows Whimsically Navigates Self-Induced Relationship Stress on "Especially You"
February 3, 2022
Wallows' undeniable strength lies in their penchant for delivering emotionally resonant themes packaged in irresistibly upbeat songs.
Pom Pom Squad: A Journey From Packed Apartments to Packed Venues
February 3, 2022
Pom Pom Squad has an unapologetically outspoken vision for indie rock.
![Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Royal-the-Serpent-interview-if-i-died-would-anyone-care_1643828034.jpeg)
Royal & the Serpent Poises the Uncomfortable Question: 'IF I DIED WOULD ANYONE CARE' [Q&A]
February 2, 2022
"I think the goal in this project specifically is to kill those parts of me - the parts that only care about what other people think about me and just want to be so well-liked."
Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
![Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/elujay-circumvnt-interview_1643745724.png)
Elujay Crystalizes Two Years of Trial and Error on 'Circmvnt' [Q&A]
February 1, 2022
"It's just me telling my story, who I am, and what I went through."
Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Aaron Taos Explores His Self-Identity in Dreamy 'Birthday Boy' Album
March 6, 2019
New Yorker Aaron Taos is doing a lot more than just partying to celebrate his birthday.
![Step Into the Nostalgic Warmth of Royel Otis' 'Sofa Kings' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royel-otis-interview-1684344977.jpg)
Step Into the Nostalgic Warmth of Royel Otis' 'Sofa Kings' [Q&A]
May 17, 2023
The Australian duo feels like sunshine encapsulated.
Cruza Conjure a Multidimensional "Fantasy" in Their Latest Single
December 5, 2022
"Fantasy” is a bonafide liquid dream.
![From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Daniela-Andrade-ones-to-watch_1568831645.jpg)
From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]
September 18, 2019
Andrade has illuminated her path to stardom with her delicate, mesmerizing voice and unbelievable creativity.
Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Amble Brings Us Back Down to Earth in 'The Commons'
November 4, 2024
'The Commons' is a moving exploration of grief and loss
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
Ava Max Delivers a Fan-Favorite Bop in "Salt"
December 12, 2019
Long live our pop princess Ava Max ðŸ''
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.