From the Site

Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Author:
Jazmin Kylene

Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
Author:
Alessandra Rincon

bLAck pARty Makes Triumphant Return With New Single “Distant Lover”
April 29, 2025
Psychedelic guitar chords and perfectly polished vocals meet in sacred harmony in bLAck pARty's latest single.
Author:
Carter Fife

Teen Mortgage Explore Death and Dogma in Debut Album “Devil Ultrasonic Dream” | The Noise
April 29, 2025
'Devil Ultrasonic Dream' is a cathartic reminder to steer into chaos and embrace everything your parents warned you about.
Author:
Carter Fife
![Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zinoleesky-artist-1-1745966415.jpg)
Zinoleesky Spices it Up With Debut Album 'Gen Z' [Q&A]
April 29, 2025
With his sophomore album, ‘Gen Z’ Azeez Shina Oniyide aka Zino effortlessly mixes serums of divergent genres in a way that is truly impressive & immersive.
Author:
DJ Connor

Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
Author:
Alessandra Rincon

Laila Smith Becomes Inanimate in Haunting Single “Diorama”
April 29, 2025
The track is intimate in every way, and serves as the perfect look into Laila’s unique perspective.
Author:
Giselle Libby

d4vd Comes Into Full Bloom in Debut Album 'WITHERED'
April 28, 2025
“You have no idea the blood sweat and tears that came with trying to create this project over the past two years.”
Author:
Jazmin Kylene

PinkPantheress Delivers a Transatlantic Earworm With "Stateside"
April 28, 2025
"Stateside" may just be PinkPantheress' best single yet.
Author:
Jazmin Kylene

Montell Fish Folds Light and Grief into Three Movements in 'Days Are Getting Shorter'
April 28, 2025
'Days Are Getting Shorter' sketches a story about pain, longing, faith, and the parts of ourselves we share only when no one is looking.
Author:
René Cobar

Isaac Dunbar Isn’t Willing to Settle For Second Best in “Backseat Girl”
March 4, 2024
Dunbar possesses a rare quality found in stars of the past.
Author:
Giselle Libby
![Soulful Jazz & Hip Hop Supergroup, The Chess Club, Returns With "Not A Fan" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The-Chess-Club-Ones-To-Watch 2.jpeg)
Soulful Jazz & Hip Hop Supergroup, The Chess Club, Returns With "Not A Fan" [PREMIERE]
March 6, 2019
A lighthearted alternative hip hop song masterfully written and produced by Abhi The Nomad, Simon Jefferis and Natty Reeves.
Author:
Kelly Itatani

Willow, King Princess, Alec Benjamin, & More | #NowWatching Playlist
July 19, 2019
With everyone from Beyoncé to Peppa Pig dropping music, where do you even start? Well, here.
Author:
Maxamillion Polo

Isaac Dunbar, Ama Lou, Doja Cat & More | #NowWatching Playlist
October 4, 2019
Today's playlist additions include bedroom pop heart throb Isaac Dunbaar, soulful R&B stand out Ama Lou, unpredictable hip hop maven Doja Cat, and so much more.
Author:
Yasmin Damoui
![meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/meija-ones-to-watch_1573238660.jpg)
meija Refuses to Say 'So Long, Kid' to His Inner Child [Q&A]
November 8, 2019
"It's a painful process trying to figure how to be 'responsible' but not be freaking out all the time."
Author:
Alissa Arunarsirakul
![Tessa Kaye Battles Anxiety on "You Know Who You Are and I Hate You" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tessa kaye_1605727114.jpg)
Tessa Kaye Battles Anxiety on "You Know Who You Are and I Hate You" [Premiere]
November 18, 2020
Tessa Kaye provides us with a highly relatable track detailing her everyday struggles.
Author:
Chloe Robinson

'Who Am I?' Is the Optimistic and Resilient Return of Pale Waves
February 17, 2021
Fans have been excitedly anticipating the return of the Manchester pop-punk-meets-indie-rock group, and Pale Waves has finally rewarded their patience with 11 new tracks.
Author:
Carter Fife

Jon Vinyl's "Told You" Is the Soundtrack to Your Makeup Sex
May 21, 2021
Vinyl's cathartic songwriting and captivating voice shine throughout every moment of "Told You."
Author:
Yasmin Damoui
John Alone Navigates His Way Through London and Fame on "Ego"
October 12, 2021
"Ego" is a testament to casting less harm, to be "better at being who I am."
Author:
DJ Connor

Alexander 23 Delivers Another Heart-Tugging Earworm in "I Wanna Live Forever
April 3, 2023
"I Wanna Live Forever" is a genuine moment of bliss captured in amber.
Author:
Abby Kenna