From the Site
![Step Inside the Allure of zekiizo, If You Dare [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zekiizomusic_1752850420_3679498472794371614_59859804523-1753134232.jpg)
Step Inside the Allure of zekiizo, If You Dare [Q&A]
July 18, 2025
Wanting to learn more from this amorphous talent infusing mystery into downtempo pop, we sat down with her in NYC.
The Favors' "The Hudson" Is A Melancholic Homage to New York
July 18, 2025
The Favors, without question, continue to showcase their effervescent, narrative-rich sound with this second release.
The Aces continue to shine in latest single “Twin Flame”
July 18, 2025
The upbeat disco pop single dives into the complex feelings of holding on to something you should probably let go of.
Gatlin Teases Debut Album with Latest Single “Jesus Christ and Country Clubs”
July 17, 2025
Gatlin is continuing to reflect on her time growing up queer in the South in her latest single “Jesus Christ and Country Clubs.”
Dasha Writes an Ode to Her Younger Self in “Oh, Anna!”
July 17, 2025
Using her newfound confidence from success to find her sound, Dasha is consistently proving herself as a country singer-songwriter who’s undoubtedly one to watch.
![On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-_minch-by-_adali-_schell-2-1170x780-1753134366.jpg)
On 'George,' Jake Minch Recoils, Self-Loathes, Falters, and Learns to Love Through His Growing Pains [Q&A]
July 17, 2025
In this in-depth discussion on Minch's album, we learn about middle-of-the-country syndrome, a Kurt Vile obsession, and sleeping with the door open.
Olivia Dean Embraces Change in “Lady Lady”
July 17, 2025
“Lady Lady,” the second single from Olivia Dean’s upcoming and highly anticipated sophomore album, The Art of Loving, is a graceful ode to feminine strength.
Where’s Jai Deliver a Coming of Age Soundtrack With their Debut Album ‘Fresh Out Of Air’.
July 16, 2025
In a world increasingly oversaturated with calculated algorithms and pre-packaged pop, New Zealand’s Where’s Jai come crashing through with something genuinely refreshing: Fresh Out Of Air.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.
Sun Room is Focused on “Raw, Loud, Rock ‘n Roll” in Latest EP Ritual of Chaos
July 15, 2025
Ritual of Chaos is made for late nights and noise complaints.
Mobley Couples Weighty Themes With Infectious Sonics in “stay volk”
July 21, 2022
“‘stay volk’ is a song about the ways people perform identities imposed on them by society and how draining that performance can be."
![Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/natalie-red-nameless-1668012640.jpg)
Natalie Red's "Nameless" Is a Manifestation Given Infectious Sonic Form [Premiere]
November 9, 2022
“Nameless” makes amends with the doubts and fears of going after your dreams
Baseball Game Are Caught Between Hope and Regret in "Fall in Line"
January 27, 2023
The indie duo craft a tender sonic space in their latest single.
Rewind: Our 5 Favorite Music Videos of the Last Week
April 18, 2023
From grentperez to LØREN, these are 5 music videos you don't want to miss.
Sam Short Walks Us Through Her Debut EP 'Faulty Wiring' Track by Track
August 31, 2023
"Each song on this EP details my experience with my own toxic tendencies, my obsession with melancholia, and pure disillusionment."
Mai Anna’s “Trash Bag” Is a Love Letter to Emotional Baggage
September 6, 2023
"...I talked about rediscovering past letters, finding the courage to throw them out, and what it felt like trying to let go."
Holly Humberstone and MUNA Add an Infectious Dance-Pop Flair to “Into Your Room”
November 30, 2023
The newly imagined single sees the MUNA adding their twist to Humberstone's already poignant sad bop.
Maeve Steele Guides Us Track-by-Track Through "Honeyland," Her Latest Angelic EP
January 19, 2024
Maeve Steele floated ‘round to OnesToWatch to invite us into the angelic world of her recent EP, Honeyland. A nuanced songwriter and artist, Maeve Steele winds through themes of natural beauty, loneliness, and the passage of time in this project.
OnesToWatch x Mastercard Artist Accelerator Present Asha Imuno
March 8, 2024
Welcome to the start of the Mastercard Artist Accelerator X OnesToWatch program.
ayleen valentine Recontextualizes What It Means to Be a "sex symbol"
March 15, 2024
“sex symbol” proves that valentine is not only capable of breaking the rules but thrives when the boundaries are nonexistent.