From the Site
Issue 09: Summer Forever
July 24, 2025
Our latest issue features cover star Brittany Broski, UMI, and Ashley Sienna.
Low.bō Lets His Soul Yearn in "blur"
July 23, 2025
“blur” is a haunting ode to a love unfulfilled.
Jessie Murph Reclaims Her Story in the Daring 'Sex Hysteria'
July 23, 2025
'Sex Hysteria' is a journey, a transformation of personal pain into cathartic, powerful music.
The Criticals Chart a New Indie Rock Renaissance in 'Here Comes My Doll'
July 23, 2025
Youthful and buoyant, The Criticals are bringing alternative indie rock back home to itself.
![Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0039177295_10-1753290166.jpg)
Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]
July 23, 2025
On her third album, I Swear To You, the listener is throttled into a collision of sultry gems that feel bespoke for moody escapades.
![Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cleo-reed-cuntry-1200x1200-1-1753233867.jpg)
Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]
July 23, 2025
Too curious not to ask the artist herself, we caught Cleo in NYC on their rooftop for a chat.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
The Last Dinner Party Return With "This Is The Killer Speaking," Announce 'From The Pyre' Album
July 22, 2025
'The Pyre’ itself is an allegorical place in which these tales originate, a place of violence and destruction but also regeneration, passion, and light."
DURRY Celebrate the Present With A Look Into the Past on Genre-Bending Album, This Movie Sucks
July 22, 2025
Sibling duo Durry are back in action with their genre-blending sophomore album, This Movie Sucks.
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Welcome to the End: Maren Morris’s New Single Backs LGBTQ+ Youth
July 21, 2025
Between dropping her new album Dreamsicle and releasing the hypnotic single “Welcome to the End,” Morris is inviting us into a world that feels as fresh as a sorbet at golden hour.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Pell Raps His Way to Self-Love in One-Take "Bitch Ass" Video
April 26, 2019
"I wanted more raw and focused energy so that people could hear the words and have to watch me say them."
![Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/charlie-burg-live-ones-to-watch_1568921467.jpeg)
Charlie Burg - "To Dance Is To Love" [Live + Interview] | All Eyes On
September 19, 2019
Catch Charlie Burg currently supporting Ashe on her first headlining tour presented by Ones To Watch!
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
The Invisible Hands That Changed Pop Music Forever
February 25, 2021
In honor of Black History Month, we explore the legacy of The Funk Brothers, the original hitmakers.
We’re Forever Stuck on beabadoobee’s "Glue Song"
February 14, 2023
"Glue Song" is a love letter laced in adoration, butterflies, and all of the perfectly indescribable feelings of young love.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
Thutmose Is Living the Dream in 'Don't Wake Me' EP
November 5, 2019
Thutmose is living it up and it keeps getting better.