From the Site
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
![Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/modern-original-interview_1629826780.jpg)
Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]
August 24, 2021
Formerly of The Mowgli's, Modern Original branches out to deliver their own infectious, uplifting sound.
Riovaz's "Leaving You" Is an Intoxicating Dance Departure For the Rising Star
August 23, 2021
"Leaving You" is a mesmerizing tour de force that utilizes the inherent repetition of club music to its full potential.
Bakar Muses on Nepotism and the Black British Experience on "The Mission"
August 23, 2021
Bakar explores what it means to be a "futuristic immigrant" in a world that still scrutinizes people of color.
Justus Bennetts Continues His Winning Streak With "Insomniac"
August 23, 2021
Justus has gone from having a couple of thousand streams to his name to establishing himself as an artist to be contended with.
GRACEY's "What a Waste" Is the Perfect Cure For Heartbreak
August 23, 2021
"I wrote 'What A Waste' in the first raw moments of a recent break-up, when all I felt was the initial loss."
Kazi Delivers an Anthem For the "real ones"
August 23, 2021
Taking a page from 100 gecs, Kazi's latest single moves at a mile a minute.
Lyn Lapid Holds Nothing Back on the Jazzy "In My Mind"
August 20, 2021
The 18-year-old's star power feels limitless.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
Col3trane, DJDS, and RAYE Bear "The Fruits" of Their Labor in R&B Stunner
February 21, 2019
"The Fruits" sees Col3trane and Raye trading verses of burning R&B precision atop bass-heavy production courtesy of DJDS.
![Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/la-bouquet-ones-to-watch-2.jpg)
Sad-Pop Trio La Bouquet Overcomes "Pure Heartbreak" in Lovesick Single [PREMIERE]
April 25, 2019
"Sonically, lyrically, melodically - it has every flavor of La Bouquet one might come to expect."
The Faim Presents a Riveting Take on Humanity in "Humans" Video
August 30, 2019
A look at "What it means to be human."
Honeycraft Explores Imagined Suffering in "Outsider"
November 22, 2019
A critical examination of self-pity has never sounded this good.
Baby Rose Delivers 'To: You' for All Your Holiday Feels
November 27, 2019
'To: You' is a soul-infused early holiday present neatly wrapped in R&B elegance.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Jimi Somewhere's 'Nothing Gold Can Stay' Contemplates Past, Present, and Future
February 5, 2021
After a long wait, Jimi Somewhere's debut album 'Nothing Gold Can Stay' finally released this week.
Cameron Hardy's " I Thought You Were Lonely" Is Only the Beginning
June 1, 2021
"I knew going into this, I didn't want to half-ass anything."
Selfish Sons Are Capturing the Essence of Nostalgia with Their Captivating Authenticity
February 9, 2023
“We’re about making music, having fun at shows, and loving each other”.