From the Site
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
![Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/modern-original-interview_1629826780.jpg)
Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]
August 24, 2021
Formerly of The Mowgli's, Modern Original branches out to deliver their own infectious, uplifting sound.
Riovaz's "Leaving You" Is an Intoxicating Dance Departure For the Rising Star
August 23, 2021
"Leaving You" is a mesmerizing tour de force that utilizes the inherent repetition of club music to its full potential.
Bakar Muses on Nepotism and the Black British Experience on "The Mission"
August 23, 2021
Bakar explores what it means to be a "futuristic immigrant" in a world that still scrutinizes people of color.
Justus Bennetts Continues His Winning Streak With "Insomniac"
August 23, 2021
Justus has gone from having a couple of thousand streams to his name to establishing himself as an artist to be contended with.
GRACEY's "What a Waste" Is the Perfect Cure For Heartbreak
August 23, 2021
"I wrote 'What A Waste' in the first raw moments of a recent break-up, when all I felt was the initial loss."
Kazi Delivers an Anthem For the "real ones"
August 23, 2021
Taking a page from 100 gecs, Kazi's latest single moves at a mile a minute.
Lyn Lapid Holds Nothing Back on the Jazzy "In My Mind"
August 20, 2021
The 18-year-old's star power feels limitless.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
We're Going to SXSW!
March 9, 2022
We and our friends over at Nettwerk have something special in store for you.
binki Returns to Defy and Exceed Expectations in "Hotel Window"
March 7, 2023
“Hotel Window” is the first we've heard from the genre-bending artist since his 2021 debut EP 'Motor Function.'
It's Going to Be an Aries Summer With the Release of "SNAKE EYES"
May 8, 2023
The man, the myth, the legend has returned.
Get to know multi-instrumentalist, producer, and vocalist Estère, who is an artist whose unique perspective and creativity is endless.
July 7, 2023
Fans of artists like Dawn Diver, Blu Trayne, Zoe Moon, Kat Little
Ashnikko Captures the Chaos of a World on Fire in 'WEEDKILLER'
August 29, 2023
The breakout pop embarks on a quest to rediscover autonomy and cement her identity.
Keenan Te Wears His Heart On His Sleeve and Is Unafraid to Show the World
December 8, 2023
“I've always been the music kid. I’ve been singing ever since I could talk”
The Ultimate 10-Year Challenge: Are the 2019 GRAMMYs Any Better Than They Were in 2009?
February 7, 2019
The GRAMMYs feels more diverse than ever before.
![Ones To Watch Presents: flor [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-tour-ones-to-watch-2.jpeg)
Ones To Watch Presents: flor [ANNOUNCEMENT]
May 6, 2019
Tickets go on sale Friday, May 10 at 10:00 AM local time!
![Bluebiird's "Good Girl" Proves She Has the Vocals to Justify Her Namesake [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bluebiird-ones-to-watch-2_1561053236.jpeg)
Bluebiird's "Good Girl" Proves She Has the Vocals to Justify Her Namesake [PREMIERE]
June 20, 2019
The track's sole instrumentation beyond Osment's own voice is a supple acoustic guitar, leaving an open canvas on which the artist paints her immaculate vocals.
Hip-Hop Collective O2worldwide Displays Chemistry and Personality on "WHAT'S THE MOVE"
December 11, 2020
O2worldwide started out as friends casually making music together back in 2018 and has quickly evolved into one of the most exciting contemporary Hip-Hop collectives.