From the Site
![For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/louyah-i-used-to-care-tiktok_1629831304.jpeg)
For Louyah, One Viral TikTok and His Closest Friends Changed Everything [Q&A]
August 24, 2021
"I'm 25 and I've spent my whole life working for this moment."
![Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/modern-original-interview_1629826780.jpg)
Modern Original's Spirited Debut EP Is Exactly What We Need Right Now [Q&A]
August 24, 2021
Formerly of The Mowgli's, Modern Original branches out to deliver their own infectious, uplifting sound.
Riovaz's "Leaving You" Is an Intoxicating Dance Departure For the Rising Star
August 23, 2021
"Leaving You" is a mesmerizing tour de force that utilizes the inherent repetition of club music to its full potential.
Bakar Muses on Nepotism and the Black British Experience on "The Mission"
August 23, 2021
Bakar explores what it means to be a "futuristic immigrant" in a world that still scrutinizes people of color.
Justus Bennetts Continues His Winning Streak With "Insomniac"
August 23, 2021
Justus has gone from having a couple of thousand streams to his name to establishing himself as an artist to be contended with.
GRACEY's "What a Waste" Is the Perfect Cure For Heartbreak
August 23, 2021
"I wrote 'What A Waste' in the first raw moments of a recent break-up, when all I felt was the initial loss."
Kazi Delivers an Anthem For the "real ones"
August 23, 2021
Taking a page from 100 gecs, Kazi's latest single moves at a mile a minute.
Lyn Lapid Holds Nothing Back on the Jazzy "In My Mind"
August 20, 2021
The 18-year-old's star power feels limitless.
After Three Years Of Silence, ABRA Unites With Playboi Carti and Boys Noize on "Unlock It"
August 20, 2021
It's difficult to fathom a better reintroduction into music than ABRA's "Unlock It."
Cochise's "Pocket Rocket" Is Finally Here. Does He Have Another Viral Hit On His Hands?
August 20, 2021
"Pocket Rocket" sounds like Playboi Carti if he was dropped into the Sonic the Hedgehog universe.
![Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bane's-world-ones-to-watch-2.jpeg)
Setlist.Fm Presents: Who Is Bane's World? [NEW ARTIST DISCOVERY]
March 6, 2019
Welcome to Bane's World, a place of dreamy musings and bedroom pop.
Charlotte Lawrence Explores the Pain of Falling in Love With Your Best Friend in "Boys Like You"
June 29, 2023
"We’ve all been there. It hurts, but it doesn’t have to pull you under. I’m dancing through the ache, and I hope you can dance with me.”
Asha Imuno Takes Us Through His Debut Album 'Pins & Needles' Track By Track
March 6, 2024
'Pins & Needles' is a journey of past and future selves; it's a story of growth and rebirth told through hypnotic R&B.
![Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samia-ones-to-watch-1.png)
Alternative Rocker Samia Is The Voice Of Her Generation [NEW ARTIST DISCOVERY]
March 12, 2019
The singer-songwriter has taken it upon herself to share what she knows to be true for not only herself, but so many others.
Emei Finds "Better People to Leave on Read" on Cutthroat New Single
January 26, 2022
Some people simply aren't worthy of a reply.
april27 Follows Up His Breakout Hit With the Otherworldly “into a g**”
March 4, 2024
april27 is a mad genius.
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Cavetown Just Covered Frank Ocean, and We Are Eternally Stuck in Our Feels
March 1, 2019
"I'll be the boyfriend in your wet dreams tonight."
The Albums That Got Us Through School | Staff Picks
September 18, 2019
What album served as your guiding light through those tumultuous school years?
![Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mons-vi-ones-to-watch-2_1563488107.jpg)
Mons Vi's "Come On Violet" Is a Heartbreaking Portrait of Addiction [PREMIERE]
July 18, 2019
If there's one thing we know to be true about Brooklyn-based artist Mons Vi, it's that he works in words the way other artists work in watercolor or clay.