From the Site
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
NoMBe Tackles Toxic Masculinity in the Cosmic "Boys Don't Cry"
April 27, 2021
"Boys Don't Cry" floats though as if unbound by gravity, weightless and carefree in its effervescent daydream.
The Spirit of the '90s Is Alive in Phabo and Destin Conrad's "Slippery" Visual
April 26, 2021
"Slippery" is a journey through R&B's golden years.
Cody Lovaas Lays It All on the Line in the Emotionally-Charged "Rocket"
April 26, 2021
Lovaas' smooth pop music perfectly balances confessional lyrics and infectious melodies
papichuloteej's "Boyfriend" Is an Instant Earworm
April 23, 2021
"Boyfriend" is a song designed to be played on replay.
DWLLRS Return With the Effortlessly Infectious "Fiction"
April 22, 2021
With a massive TikTok audience and a cosign from Justin Bieber, DWLLRS are on the cusp of a breakthrough moment.
![George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/george-eve-i-dont-mind_1619106813.jpg)
George Eve's "I Don't Mind" Is Raw, Simple Bliss [Premiere]
April 22, 2021
"I Don't Mind" is an easygoing and impeccable vibe from start to finish.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
![Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yuki-dreams-again-pretty-face_1618935415.jpg)
Yuki Dreams Again's "Pretty Face" Is a Mantra For Post-Pandemic Dating [Premiere]
April 20, 2021
In his latest single, Yuki Dreams Again proclaims there's more to life than a "Pretty Face."
"Heterochromia" Sees kxvg Experiencing Double Vision
April 19, 2021
"Heterochromia" is a fast-paced genre-bending cut synthesizing hip-hop, pop, and electronic music into one harmonious union.
![#NowWatching 01-25-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fletcher-now-watching-playlist-3.jpg)
#NowWatching 01-25-19 [PLAYLIST]
January 25, 2019
Today's gifts didn't disappoint, with new releases by FLETCHER, Summer Walker, girl in red, slenderbodies, & many more.
![#NowWatching 02-01-19 [PLAYLIST]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grandson-now-watching-playlist-ones-to-watch-3.jpg)
#NowWatching 02-01-19 [PLAYLIST]
February 2, 2019
February is shaping up to be a strong month, with a plethora of new releases from Ones To Watch artists on day one.
![SWMRS - "Lose Lose Lose" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/swmrs-ones-to-watch.gif)
SWMRS - "Lose Lose Lose" [Live + Interview] | All Eyes On
March 26, 2019
Our gaze is fixed on these punk upstarts who are bringing a much-needed breath of fresh air to the genre.
![Boy Willows Drops Dreamy Music Video for "Fila" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Willows_1600717356.jpg)
Boy Willows Drops Dreamy Music Video for "Fila" [Q&A]
September 21, 2020
Boy Willows, aka Landon Fleischman, makes music that offers a deep amalgamation of incandescent alt-pop, jubilant jazz, and psychedelic-tinged folk.
Rook Monroe Paints a Sunrise With "Pink and Purple"
September 29, 2020
Rook Monroe's "Pink and Purple" takes you on a lyrical exploration of self expression.
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Bree Runway Has Arrived
November 6, 2020
With the release of her latest EP '2000AND4EVA,' we caught up with the destructive pop artist to talk about her signature sound, her experiences with colorism, performing for Michelle Obama, and more.
FINKEL Finish off the Year With the Quirky 'Sick 2020′
December 11, 2020
The artist duo FINKEL are two of the quirkiest rule-breakers in the music and art world that I know.
Mikey Ferrari Shoots For The Stars on Debut 'SPACEBOY' EP
March 12, 2021
After a long wait, this week fans finally see the release of SPACEBOY, the debut EP from Los Angeles-based singer, producer, and multi-instrumentalist Mikey Ferrari.
Abby Sage Meditates on the Importance of Self-Exploration on "Residing in the Sky"
August 18, 2021
"It plays into that euphoric feeling of redefining yourself."
10 Questions With Rarelyalways on His Debut Album 'WORK'
March 13, 2023
Very few artists can make you question your perspective quite like Rarelyalways.