From the Site
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
dhruv's 'rapunzel' Is a Smoldering Coming-of-Age Story
January 24, 2022
"I'm not good at talking about myself, but music gives me agency."
Meet 1300, the Korean-Australian Group Looking to Change the K-Pop Game
March 29, 2022
The alternative K-rap outfit thrives on the idea of creating something new, fun, and chaotic.
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Jhariah Is Ready To Risk It All On Latest Single "RISK, RISK, RISK!" | THE NOISE
September 1, 2023
22-year-old Brooklyn-based musician and polymath Jhariah continues building a thrilling, fiercely original musical universe with the release of their latest single, "RISK, RISK, RISK!"
10 Artists You Need to See at Rolling Loud California 2023
March 1, 2023
With Rolling Loud California just around the corner, we've got you covered.
glaive Kicks Off the Next Era of His Life With the Electrifying "minnesota is a place that exists"
June 24, 2022
"It's the perfect song for the next phase of my career and life."
Sampa the Great's "Final Form" Is a Middle Finger to Oppression
June 7, 2019
Sampa the Great is next in line for the throne bearing the most unapologetically political artist.
![Lynn Gunn's Honest Portrayal of PVRIS' Past, Present and Future Plus Details on New LP 'Use Me' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lynn Gunn - otw_1599059495.jpg)
Lynn Gunn's Honest Portrayal of PVRIS' Past, Present and Future Plus Details on New LP 'Use Me' [Q&A]
September 2, 2020
We were able to speak with Lynn Gunn before the release of 'Use Me' and gather her perspective on this new era of creativity, utilizing her natural abilities for this new project, and even on supporting social justice causes.
Fred Again.. Lets Loose in the Absolutlely Wild “Jungle,” Invites Rico Nasty For Remix
July 12, 2022
Produced alongside Kieran Hebden (Four Tet), "Jungle" sees Fred Again.. in the midst of a dancefloor in full swing.
![Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riz-la-vie-2-ones-to-watch_1571331768.jpeg)
Riz La Vie Explores Emotional Intimacy in Heartbreaking "Napkins" Video [PREMIERE]
October 17, 2019
"This film is about perspective and life"
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.