From the Site
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
![Danny Zee Pours His Heart and Soul Out in 'Blue Butterfly' [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/danny-zee-ones-to-watch_1582823599.jpg)
Danny Zee Pours His Heart and Soul Out in 'Blue Butterfly' [Premiere + Q&A]
February 27, 2020
Zee's debut album arrives a poignant bout of grieving catharsis.
Forget "What You Heard;" The Otherworldly R&B Trio Sonder Is Back
February 25, 2019
2019 has seen the return of Sonder's otherworldly take on R&B, and we are here for every moment of it.
Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Meet Penelope Scott, the Artist Giving Your Intrusive Thoughts a Viral Voice
August 28, 2021
Scott had never released music pre-pandemic; now she regularly goes viral with her idiosyncratic sonic think pieces.
Mahalia Sends a Not-So-Subtle Warning in "Letter To Ur Ex"
February 22, 2022
On her latest standout single, Mahalia explores the moments of a partnership often left unexplored.
Breakout Producer and DJ southstar Gets Our Pulse Racing With 'dunes'
May 23, 2023
'Dunes' is a project built to be experienced in person, amongst the alive, skin-to-skin.
Meet JELEEL!, the Breakout Star With Unparalleled Energy
May 17, 2022
To listen to JELEEL! is to bear witness to an explosion firsthand.
maye's Pastel-Colored Music Is a Dream Given Sonic Shape
November 12, 2019
maye has found the perfect formula for crafting music that actually feels like a dream.
Black Artists You Should Listen to Now | #NowWatching
June 5, 2020
This week's #NowWatching playlist is dedicated to the sounds and voices of a small fraction of innovative black artists.
Grace Carter Empowers the Rejected to Move on in "Heal Me"
January 25, 2019
Drawing inspiration from R&B legends Lauryn Hill and Nina Simone, "Heal Me" is an extremely personal look into Carter's childhood.