From the Site
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Florida Collective seeyousoon Is Breaking New Ground in 2021
April 6, 2021
If you're a fan of hip-hop collectives or internet rap, seeyousoon should be an immediate addition to your weekly rotation.
dijon's 'Sci Fi 1′ Is a 21st Century R&B-Folk Masterpiece
March 4, 2019
An EP that will likely go down as one of the most overlooked yet critically-acclaimed projects of 2019.
Kim Petras Seeks to Save the Music Industry With "Broken"
April 25, 2019
Petras is taking her crown as the next pop princess.
aldrch Is the Latest Artist Breaking Hyperpop's Boundaries
September 28, 2021
"I love having the ability to curate a collection of what I think is cool... and show everyone what's next in music."
Meet Flores, the Indigenous Artist Making Us Reevaluate Love
December 9, 2021
"We are deliberately left out of the scope of history, justice, or the education system. It's time for change."
![Vanilla is Black Is Here to Prove That Sometimes Second Time's the Charm [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vanilla-is-black-u-aint-neva-lied-interview-1715978409.jpeg)
Vanilla is Black Is Here to Prove That Sometimes Second Time's the Charm [Q&A]
May 17, 2024
Vanilla is Black has come to dismantle apathy, elicit groove, and redefine the industry.
Durand Jones & The Indications Share 5 Tips for Spreading Love in 'American Love Call' Album
March 5, 2019
"We can begin to see the threads connecting our goals as disparate rallying cries blend into a single song."
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
Bakar's "Good News" Is a Tender, Striking Moment of Longing
February 7, 2023
The song was originally first unveiled during Givenchy's Fall/Winter 23 Men's Show
KennyHoopla and Travis Barker Revive Your Wildest Pop Punk Dreams in "ESTELLA//"
November 20, 2020
It feels like 2005 all over again.
Grace Enger Delivers a Heartfelt Debut With "The Neighborhood"
October 25, 2022
Produced by Alexander 23, the rising singer-songwriter makes a bold first impression.