From the Site
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
aldn's Unconventional Approach Makes "i'm alright" His Best Single Yet
May 20, 2021
"i'm alright" is dark, ominous, and perfectly emotive.
Negative Gemini Is Now Neggy Gemmy, Releases VR Visual For "California"
November 19, 2021
"California" is an exciting and refreshing take on electro-pop unafraid to push the genre forward.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
![Jordan Hawkins: Gen-Z's Neo-Jimi Hendrix [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan otw_1603756832.jpg)
Jordan Hawkins: Gen-Z's Neo-Jimi Hendrix [Q&A]
October 26, 2020
This is the story of 23-year old artist, songwriter, and multi-instrumentalist Jordan Hawkins.
Evangeline's Wistful Indie Pop Comes Into Focus in 'Fuzzy'
May 22, 2023
The bulk of 'Fuzzy' is sonic vignettes that slowly give shape to the artist and human at the center of it all.
half•alive Hits the Bullseye Once Again With "arrow" Video
January 18, 2019
More than just experts at putting together phenomenal music videos, half•alive's true talent lies in how they transform inner turmoil into purely infectious indie pop.
Billy Lockett Reminds Us to Be Our Own Best Friend in “Don’t Be So Hard On Yourself”
February 23, 2023
Lockett possesses an intensely soulful tone and magnetic vulnerability.
![Scarypoolparty - "Out Loud" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Scarypoolparty-live-ones-to-watch_1562107941.jpg)
Scarypoolparty - "Out Loud" [Live + Interview] | All Eyes On
July 2, 2019
An artist like Scarypoolparty comes around only once in a lifetime.
Dominic Fike Returns With Another Song Sure to Get Stuck in Your Head
June 26, 2020
Can Fike do any wrong?