From the Site
Unusual Demont Delivers a Mesmerizing Vibe in the Prince-Inspired "Purple"
April 9, 2021
"Purple" sees Unusual Demont branching into a much more seductive and hypnotic style.
"Last Minute" Sees Sam MacPherson Switching Up His Style
April 9, 2021
With "Last Minute," MacPherson is quickly proving himself to be one of the most formidable upcoming artists in pop music.
Hong Kong Boyfriend Has Us Hooked on "Sharlene"
April 9, 2021
"I think I could die happy if everyone I cared about knew that I loved them... so I wrote a song."
Jacqueline Hackett Makes 2021 Debut With "The Rest of the World Could See"
April 8, 2021
New York City-based singer-songwriter Jacqueline Hackett explores emotional hang-ups and heartbreak on her crisp and sweeping alt-country debut single "The Rest of the World Could See."
Hotel Decor Reignites Chillwave With "All The Rage" Visual
April 8, 2021
Hotel Decor delivers listeners a love letter to daily monotony and what he describes as "feeling pretty boxed in."
Escape With Gatlin For a Dreamy Adventure in "What If I Love You"
April 8, 2021
Gatlin appeals to the open road as a place where possibilities seem more endless and new hopes more readily acquired.
NFTs Have Investors Opening Their Wallets, Fans Opening Their Hearts, and Artists Granting Lifelong Concert Tickets
April 7, 2021
We dive headfirst into the exciting and terrifying world of a music industry funded by NFTs.
C.S. Fulp's "Ego Death" Is a Dreamlike Self-Reflection
April 7, 2021
"'Ego Death' is about the struggle of moving on after a relationship and finding healing independently."
Laica's "love u lately" Visual Will Leave You Pining For More
April 7, 2021
Carefully crafting a seductive concoction of electro-pop, R&B, and hip-hop percussion, Laica delivers her fans a smoldering banger.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
RUEL Puts a Magnifying Glass to Stan Culture in "Face to Face"
August 12, 2019
Beneath the track's lush, R&B-hued instrumentation, the singer messages his current pop star obsession on social media while running around Paris before her show.
Addison Rae Embraces Her Pop Star Persona in Lost and Found 'AR' EP
August 18, 2023
The social media star can finally add verified pop star to her ever-growing résumé.
keshi Aims to Get People Moving With "Say," Announces Sophomore Album 'Requiem'
July 17, 2024
“Say” is a lightweight love ballad that elicits a full-body groove.
Your Definitive Fall Concert Calendar | 50 Tours Not to Miss
September 24, 2019
From BROCKHAMPTON to Lizzo, these are the shows you will be happy to rack up some credit card debt for.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
![Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-interview-let-u-go-1656341256.jpeg)
Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]
June 24, 2022
The collective is looking to reshape pop in their own kaleidoscopic image.
hemlocke springs Navigates the Reality of Human Connection in "enknee1"
August 28, 2023
"enknee1" is a delicate outcry straight from springs' open heart.
![Rence Offers Hope to Struggling Musicians in "Ways To Go" Video
[PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rence-ones-to-watch.jpeg)
Rence Offers Hope to Struggling Musicians in "Ways To Go" Video [PREMIERE + Q&A]
March 28, 2019
"To the artists who have to grind to keep their dreams alive: keep grinding and keep dreaming. "
![Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Photo Mar 01, 5 50 31 PM_1561662161.jpg)
Elliot Lee Is Done Feeling like "Dirt" [PREMIERE]
June 27, 2019
With an eccentric fashion style and distinctive sound, Lee is fearless, bold and authentically herself.