From the Site
![Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ALLIEFINALS-38_1616773780.jpg)
Haiva Ru's "Oh, But Lover" Is a Poetic Letter About Loss [Premiere]
March 26, 2021
Newcomer Haiva Ru has directed a beautiful homage to her halcyon coping tools: her best friends, a shared house she loved, and the backdrop of her town in the video for "Oh, But Lover"
BK Rockstar's Delivers a Wild, High Energy Performance on "Smoke"
March 25, 2021
Brooklyn native, BK Rockstar, is relatively new to the hip hop scene, but he raps as if he's an established veteran.
Jelani Aryeh Is Blissfully Sentimental on New Single "Marigold"
March 25, 2021
Jelani Aryeh is a name you should definitely be familiar with.
Cheb Rabi Lets His Music Speak on His Behalf on "Void"
March 25, 2021
You can hear the pained emotion in Cheb Rabi's strained vocal inflections as he laments on past love on his latest song "Void."
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
KOAD Emanates Creative Energy on His Debut "pots n' pans"
March 25, 2021
The self-described rapper, singer, and "magician" known as KOAD makes his debut this month with "pots n' pans."
Giveon's 'When It's All Said And Done... Take Time' Demands Your Full Attention
March 22, 2021
The new deluxe album is a smoldering marriage of Giveon's buttery baritone and penchant for romantic lyricism.
![Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Picture1_1616194729.jpg)
Babygirl Talk Finding Humor in Sadness, Growth as Songwriters, and New Single "Nevermind" [Q&A]
March 19, 2021
We were lucky enough to be able to virtually sit down with Babygirl to find out more about their story and what's next for them.
"Skywalker" Is Oliver Malcolm's Most Personal Song to Date
March 19, 2021
The lyrics to Oliver Malcolm's "Skywalker" are honest about feeling lonely, which we've all experienced this past year.
Nate DAE Pushes Hip-Hop's Limits With 'Such Is Life'
March 19, 2021
Four years have passed since Florida rapper and singer Nate DAE released his debut record 'California PSA,' but this month, the wait for a new project has finally ended.
10 Questions WIth Izzy Spears on His New Single "BAD NEWS”
September 21, 2022
"I always just want to look like what my 13-year-old self would think is cool. I'm just always tryna impress my younger self."
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
!["Tomboy" Destiny Rogers on Being a Justin Bieber Stan and Finding Her Authentic Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/destiny-rogers-ones-to-watch-7.jpeg)
"Tomboy" Destiny Rogers on Being a Justin Bieber Stan and Finding Her Authentic Sound [Q&A]
April 17, 2019
Rogers' debut into the world of music this year was palpable.
Meet Jos, the 19-Year-Old Artist Crafting an Effortless Vibe
April 22, 2020
The debut single from Jos arrives like a breath of fresh air.
Dean Lewis Recounts the Feeling of Sudden Heartbreak in "7 Minutes"
January 22, 2019
With over a billion streams worldwide, Lewis' brutally honest lyrics has genuinely resonated with listeners.
![Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-french-ones-to-watch_1558467691.jpeg)
Dive "head first" into Christian French's Intoxicating Pop Melodies [Q&A]
May 21, 2019
Ones To Watch chatted with Christian French about crushes, his recent tour with Quinn XCII, and of course, "head first."
keshi's "more" Is an Enthralling Portrait of Love and Heartbreak
June 30, 2020
There is a tangible emotional weight to every second of keshi's latest track.
Sticky Fingers Grieves Lost Friend in Melancholic "Not Done Yet" Music Video
February 4, 2019
"Not Done Yet" is the first single off of Sticky Fingers' highly anticipated album set to release on Feb. 8, followed by tour.
almost monday Embraces the Chase in "cough drops"
October 7, 2022
It’s wistful, it’s dreamy, and above all, it’s almost monday.
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."