From the Site
![JORD4NEVERDIED Needs You to Take Things "Slowly" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordanneverdied_1605724834.jpg)
JORD4NEVERDIED Needs You to Take Things "Slowly" [Premiere]
November 18, 2020
JORD4NEVERDIED is an emerging artist and producer from Boston, MA.
Sabrina Lee Shows off Her Songwriting Maturity on "Be There"
November 16, 2020
Virginia native Sabrina Lee is at the forefront of contemporary pop.
Dro Kenji Is Making Melodic Rap on His Own Terms
November 16, 2020
Dro Kenji continues his hot streak with his debut project 'Tears and Pistols.'
B.Miles Is a Bridge to Pop Music's Future
November 16, 2020
We recently caught up with alt-pop maven B.Miles to discuss how she handled chasing success after "Salt" became a hit, the concept behind her debut 'In Order of Appearance,' what she learned about herself as a songwriter, and more.
Get Lost in "Oblivion" With Alaska Reid
November 16, 2020
Produced by A.G. Cook and Rodaidh McDonald, "Oblivion" feels deeply personal, like finding a stranger's journal on the street.
Tones And I, Billie Eilish, Fousheé, & More Artists You Should Listen To | #NowWatching
November 16, 2020
Now Watching is the best new music playlist from Ones to Watch.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
glaive Cements Himself as Hyperpop's Next Star With "eyesore"
November 15, 2020
The 15-year-old artist is already carving out an impressive discography, having released eight songs in 2020 alone.
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Miloe's 'Greenhouse" Is a Sunny Escape From 2020's Melodrama
November 12, 2020
Miloe, aka Bobby Kabeya, is a 19-year-old artistic dynamo.
remy's "he's not your boyfriend, he's your boy friend" is Pure Optimism
November 11, 2020
Watch the exclusive ones to watch premiere of remy's new video for "he's not your boyfriend, he's your boy friend."
Bakar Ponders an Ideal Future on "NW3" Ahead of Debut Album
February 2, 2022
Bakar, in all aspects, represents a new class of artistry.
Aaron Taos Explores His Self-Identity in Dreamy 'Birthday Boy' Album
March 6, 2019
New Yorker Aaron Taos is doing a lot more than just partying to celebrate his birthday.
![Step Into the Nostalgic Warmth of Royel Otis' 'Sofa Kings' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royel-otis-interview-1684344977.jpg)
Step Into the Nostalgic Warmth of Royel Otis' 'Sofa Kings' [Q&A]
May 17, 2023
The Australian duo feels like sunshine encapsulated.
Cruza Conjure a Multidimensional "Fantasy" in Their Latest Single
December 5, 2022
"Fantasy” is a bonafide liquid dream.
![From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Daniela-Andrade-ones-to-watch_1568831645.jpg)
From YouTube Covers to Covering the Globe: Daniela Andrade Releases "Ayayai" [PREMIERE]
September 18, 2019
Andrade has illuminated her path to stardom with her delicate, mesmerizing voice and unbelievable creativity.
Ginger Root's 'Nisemono' Is a Euphoric Look at Imposter Syndrome and the Quarter-Life Crisis
September 12, 2022
Ginger Root has managed to find merriment within delicate introspection and sobering surrender.
Amble Brings Us Back Down to Earth in 'The Commons'
November 4, 2024
'The Commons' is a moving exploration of grief and loss
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
Ava Max Delivers a Fan-Favorite Bop in "Salt"
December 12, 2019
Long live our pop princess Ava Max ðŸ''
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.