From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
AG Club Announce New Album ‘BRODIE WORLD,’ Share “eva” Music Video
April 2, 2024
There's no stopping AG Club.
Lizzy McAlpine’s 'Older' Is to Be Handled With Care
April 8, 2024
'Older' deals with love in all of its forms—falling in love, falling out of love, the conflict of the former, and the guilt of the latter.
![We “Can’t Get Enough” of JANAYAH Ahead of Her OTW Showcase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/janayah-cant-get-enough-1720748857.jpg)
We “Can’t Get Enough” of JANAYAH Ahead of Her OTW Showcase [Q&A]
July 12, 2024
We sit down with the recent BRIT School alumni ahead of her Mastercard x OnesToWatch showcase.
![Bea and Her Business on Her First U.S. Tour, Embroidered Jean Jackets, and Early-in-life Competitiveness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/b_e_a-05-1737761035.jpg)
Bea and Her Business on Her First U.S. Tour, Embroidered Jean Jackets, and Early-in-life Competitiveness [Q&A]
January 26, 2025
We got the behind-the-scenes scoop from the rising pop artist on her first musical excursion to the states.
Fontaines D.C. Expand on Hit Album Romance With Two Surreal Deluxe Tracks
April 22, 2025
Landing as one of our absolute favorites last year, Romance (Deluxe) dives even deeper into the gut-wrenching, emotional themes that made the original truly captivating.
Lowen Commemorates the Most Pivotal Moments of Her Life With 'Only In My Dreams'
October 28, 2019
Lowen has no problem stripping herself to the core.
syd B Bares All on "RITF"
September 10, 2020
syd B has been cementing her place as a future R&B star worth keeping an eye on.
![WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Wolf_-_Hoops_1603993396.gif)
WOLF Reminisces on a Dreamy Basketball Court in Hoops Video [Premiere]
October 29, 2020
Indie-pop singer-songwriter WOLF keeps it "real from the start" in her infectious ode to her friends on her newest release "Hoops."
Rook Monroe's Debut EP 'Californialand' is Lyrically Compelling
December 18, 2020
Songwriter Rook Monroe is no stranger to penning memorable songs.
She Loves Boon Subverts Expectation on "For The Weekend"
February 12, 2021
New York City native, She Loves Boon, embodies the rebellious and DIY attitude of the hyperpop community, while still leaning on pop and alternative influences.