From the Site
Alaina Castillo Reminds Us to Celebrate Staying in With "Tonight"
August 14, 2020
Alaina Castillo is continuing to prove herself as one of the most exciting new talents to emerge within the last year.
Awgust Explores Heartbreak in His Debut Single "Never"
August 14, 2020
Awgust explores the painful conversations during a breakup on "Never"
![Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lauren Sanderson - otw_1597435403.jpg)
Lauren Sanderson Accepts the Love She Deserves in "Frustrated" [Premiere]
August 13, 2020
Lauren Sanderson's new single "Frustrated" puts a moody hue on the alt-pop sound she does so well.
![Thoreau's "These Days" Is an All Too Relatable Story [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Thoreau - otw_1597348007.png)
Thoreau's "These Days" Is an All Too Relatable Story [Premiere]
August 13, 2020
The self-produced singer/songwriter, Thoreau, is back with a vivacious new single entitled "These Days."
![Zach Heckendorf Announces New Album and Shares The Inspirational "Stronger Than I Once Was" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Zach1 - otw_1597323664.jpg)
Zach Heckendorf Announces New Album and Shares The Inspirational "Stronger Than I Once Was" [Premiere]
August 13, 2020
Singer-Songwriter Zach Heckendorf is back with new music and a new album.
Joe Avio Ponders on the Pain of Long Distance on "Without Your Love"
August 13, 2020
Joe Avio is winning our hearts, one song at a time.
![AJRadico Is a Rising Voice in New York's Rap Counterculture [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ajradico - otw_1597323235.jpg)
AJRadico Is a Rising Voice in New York's Rap Counterculture [Q&A]
August 13, 2020
There's a new voice coming out of Queens, New York and his name is AJRadico.
Jim-E Stack Enlists Dijon on the Glistening "Sweet Summer Sweat"
August 12, 2020
San Francisco-bred producer Jim-E Stack is back with a nostalgic wooze featuring alternative R&B's rising star, Dijon.
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
![Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/c1894b10ee52532c0bdb7893f1e135ae.1000x1000x1-1754071637.png)
Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]
August 1, 2025
Bolstered by stunning art direction, Absolutely has a voice that leaps off of tracks with ethereal purpose.
NERIAH Gives Her "Reasons to Hate You," But We Only Like Her More For It
August 8, 2025
On this album, NERIAH has crafted a wondrous work that will only deepen with repeat spins, and frankly gives us more reasons to love her.
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Hear Softcult Soothe the Soul With Calming New Single "Spiralling Out"| THE NOISE
March 25, 2024
Canadian duo Softcult transcend expectations with the release of their latest single, "Spiralling Out."
Fine Evokes a Hazy Memory in "I could"
May 1, 2025
"I could" floats along with a transcendent, almost surrealistic quality reminiscent of artists like Mazzy Star.
![From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peyton-dollar-interview-1746119389.jpeg)
From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]
May 1, 2025
In just a year, Westbrook has captivated the country music world.
![Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1024__felly-1-1750193314.jpg)
Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]
June 27, 2025
The album features a new sound for Felly, inspired by the indie and alternative music that he grew up listening to.
Indy Brings New Flames to Old Haunts in “Up In Flames (The Wayland)”
July 2, 2025
Up In Flames (The Wayland)” is an instant hit that paints a visceral picture of Indy’s post-breakup experience, one that’s equal parts personal and universal.
![Step Inside the Allure of zekiizo, If You Dare [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zekiizomusic_1752850420_3679498472794371614_59859804523-1753134232.jpg)
Step Inside the Allure of zekiizo, If You Dare [Q&A]
July 18, 2025
Wanting to learn more from this amorphous talent infusing mystery into downtempo pop, we sat down with her in NYC.
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Coast Through A Dreamy Summer with Kevian Kraemer's "Tan Lines"
August 5, 2025
Kevian Kraemer continues to carve his unique niche in the indie pop landscape with the release of “Tan Lines."
Where’s Jai Deliver a Coming of Age Soundtrack With their Debut Album ‘Fresh Out Of Air’.
July 16, 2025
In a world increasingly oversaturated with calculated algorithms and pre-packaged pop, New Zealand’s Where’s Jai come crashing through with something genuinely refreshing: Fresh Out Of Air.