From the Site
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
SG Lewis Partners With Robyn and Channel Tres For Hypnotic Dance Track "Impact"
August 10, 2020
"Channel is an artist I believe will go on to create a musical legacy as important as the one Robyn has already created, and to have the two of them on this record together is insane."
Kyle Dion Ushers In A New Era With Double Singles
August 10, 2020
Kyle Dion drops off two new records.
![JONES Makes Heartbreak Feel Surmountable [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jones - otw_1597068174.jpg)
JONES Makes Heartbreak Feel Surmountable [Q&A]
August 10, 2020
We grabbed some time with JONES via email to find out how she's been surviving quarantine, some of the social justice causes she's been learning about, and of course, her new music and album.
LÉON, JAWNY, Tkay Maidza, & More Artists You Should Listen to | #NowWatching
August 7, 2020
The Best New Music Playlist on Ones to Watch.
Finneas Evokes the Records of His Youth on Alternate Take "Let's Fall in Love for the Night (1964)"
August 7, 2020
Los Angeles based Alt-pop prodigy FINNEAS shares a decisively different alternate take on his single "Let's Fall in Love for the Night."
Ant Saunders Displays His Poetic Thrust on "I Had a Love Song" Featuring VanJess
August 7, 2020
We're seeing Ant Saunders's music blossom into a bouquet of creativity in real time.
![Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kxllswxtch-interview-1694809337.jpg)
Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]
September 15, 2023
Meet our best new artist of the month, Kxllswxtch.
Mustafa Explores Humanity and Heartbreak in "Gaza is Calling"
June 14, 2024
"The hope is that this serves as a stark reminder that every path is ours, every child is ours, and every war is ours to answer for and speak against."
Valley - "A Phone Call In Amsterdam" (Live) | All Eyes On
February 6, 2020
Watch Valley deliver a stirring rendition "A Phone Call In Amsterdam."
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Cautious Clay's Rhapsodic "Roots" Takes Us Back to the Basics
March 8, 2021
With "Roots," Clay has mastered the art of musical minimalism done right.
INJI and Flyana Boss Embark on an International Girl Summer Anthem in "NICE TO MEET YA"
July 16, 2024
INJI and Flyana Boss' collaboration is one of uninhibited luxury.
XG Embrace Their Alien Personas in the Technicolor “SOMETHING AIN'T RIGHT”
July 29, 2024
Quirky and avant-garde, effortlessly cool and eccentric, XG is the future of international pop.
Montell Fish Declares His Undeniable Star Power in "What's It Take to Be a Star?"
September 13, 2024
Fish’s voice echoes like an orchestra, as hypnotizing as the first time we fell under its spell.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-slee-ones-to-watch-7.JPG)
Noah Slee Writes a Love Letter To New York Following Majestic Casual World Tour [TOUR DIARY]
January 8, 2019
"I am surprised every time how much I get from just being present in this city."