From the Site
![AJRadico Is a Rising Voice in New York's Rap Counterculture [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ajradico - otw_1597323235.jpg)
AJRadico Is a Rising Voice in New York's Rap Counterculture [Q&A]
August 13, 2020
There's a new voice coming out of Queens, New York and his name is AJRadico.
Jim-E Stack Enlists Dijon on the Glistening "Sweet Summer Sweat"
August 12, 2020
San Francisco-bred producer Jim-E Stack is back with a nostalgic wooze featuring alternative R&B's rising star, Dijon.
![King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/king mala_1597244104.jpg)
King Mala Confuses Her Taste Buds for Feelings on "Sugarblind" [Q&A]
August 12, 2020
Alt-pop artist KiNG MALA unveils her latest single "sugarblind."
![Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SKofee - otw_1597256828.jpg)
Skofee's "Polished" Is a Middle Finger to Self-Doubt [Premiere]
August 12, 2020
Los Angeles-based Alt-pop artist Skofee drops off the premiere of her new video for "Polished."
Tahj Keeton's 'SARF' is a Risky and Psychedelic Rap Album Unlike Its Contemporaries
August 11, 2020
Tahj Keeton's SARF s aggressive, grungy and versatile.
Victoria Monét Serves Us an Authentic Fierceness in 'JAGUAR'
August 11, 2020
In <i>JAGUAR</i>, Monét shows us there is power to be found in freedom, confidence, and being yourself.
SÅl's Debut Single "Things End as They Begin" Demands Attention
August 11, 2020
"Things End as They Begin" is a beautifully sung electronic pop masterpiece that makes new artist SÅl seem like a seasoned veteran.
Omar Apollo Reminds Us to "Stayback" and Protect Our Energy
August 11, 2020
We all hear about the importance of physical distancing, but Apollo reminds us of the importance of giving our emotions space to breathe.
![Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sally Boy - otw_1597189136.jpg)
Sally Boy Gifts us with More Infectious Indie Pop Melodies on "Stormy" [Premiere]
August 11, 2020
Sally Boy returns with his second single "Stormy."
BENEE Channels an Adorable, Slimey Muse For "Snail"
August 11, 2020
BENEE's latest piece of pop-flavored escapism arrived at just the perfect time.
Ella Vos Imagines a World for the Girls in her New Single “National Anthem”
March 28, 2025
The LA native’s extensive discography explores a range of taboo topics, from postpartum depression to divorce, and more.
8 OnesToWatch from The Great Escape 2025
May 24, 2025
The Great Escape is one of Europe’s biggest festivals for new music - think SXSW but without the film, tech and comedy. We attended this year’s festival in Brighton, UK and these are some of the highlights.
Arlo Parks Peers Into Our Hearts and Diaries in 'My Soft Machine'
May 30, 2023
“I’m giddy, I’m crying, I’m grinning, I’m throwing myself around this apartment, I’m on fire, I’m terrified, I’m feeling everything right now.”
Charmer Are Trapped In The Past On Anthemic New Single "Arrowhead" | THE NOISE
March 19, 2025
Drawing inspiration from the driving, anthemic vibes of early Alkaline Trio and Bayside, Charmer's sound is a bold re-introduction to a band that refuses to be confined by any genre.
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ADMT Takes Us Through His Sophomore EP ‘Without You,’ Track By Track
April 8, 2024
ADMT is an artist whose sound seems crafted for massive stages and beyond.
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Worry Club Are Afraid You'll Get "Bored" in Latest Single
March 7, 2023
Indie alt-rock band Worry Club explore the anxiety of monotony in their latest single, "Bored."
Fall in Love With Snarls in New Single "Heavy Drinker" | THE NOISE
February 19, 2024
The single wades in the waters of hook-heavy pop, 90s alternative, shoegaze, and heart-on-a-string indie-rock.
![Pop-Punk Pranksters Super American Create Magic On New Album ‘Gangster of Love’ [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/135d9a27-1433-4c32-9ef1-bbd1beff1eec-1718817420.png)
Pop-Punk Pranksters Super American Create Magic On New Album ‘Gangster of Love’ [Q&A] | THE NOISE
June 19, 2024
With its swirling '90s melodicism, high-energy riffs, and heartfelt emo elements into a wry, smirking rock sound, the duo delivers a stellar follow-up to their 2021 effort SUP and 2018's Tequila Sunrise.
![Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/croixx-how-im-feeling-now-1720629295.jpg)
Croixx Inspires a Palpable Mood Shift With Label Debut 'How I'm feeling now…' [Q&A]
July 10, 2024
Fresh out of high school, Croixx is already leaving a lasting impression.
Chloe Qisha Explores the Wild Highs and Messy Lows of 'Modern Romance'
May 21, 2025
"The Modern Romance EP is the project of my dreams."