From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
flor Makes Three Cocktails For Their Three New Singles | Bone Apple Tea
March 23, 2022
Alternative pop band flor join us on this hangover-inducing episode.
Coco & Breezy Want You to Get on the Dancefloor With “Off My Mind”
June 20, 2023
“It’s a feeling, it’s a vibe.”
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Grayscale Bare Their Teeth On New Single "Not Afraid To Die" | THE NOISE
September 12, 2023
The band is back with a synth-fueled track that bears their heart and soul puts fear into perspective, beneath a soaring and vibrant exterior.
Ralphie Choo's 'Supernova' Is an Explosion of Uninhibited Inspiration
September 15, 2023
'SUPERNOVA' doesn’t sound like anything else out right now
![Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-troth-ones-to-watch_1565974267.jpeg)
Jake Troth Proves Simplicity Is Key in the "Alive & Well" Video [PREMIERE]
August 16, 2019
"'Alive & Well' was written over the course of five years, initiated in the lowest point of my life and then completed years later during the best moments of my life."
![Joshua Crumbly Showcases Simple Sonic Decadence on "Afria" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Joshua Crumbly - otw_1594227774.jpg)
Joshua Crumbly Showcases Simple Sonic Decadence on "Afria" [Premiere]
July 8, 2020
Talented musicians are spoiled for choices, they can command beauty and merit out of any instrument, often in a way that's startling for its simplicity. Joshua Crumbly has this very talent.
Dava Proves Herself with "ASOS"
July 17, 2020
Mesmerizing and trippy is the best way to describe Dava.
Rewind: Our 5 Favorite Music Videos of the Last Week
October 6, 2022
From Jean Dawson to Jeremy Zucker, these are 5 videos you definitely don't want to miss.
Slow Fiction Make Their Mark With Stellar Self-Titled Debut EP | The Noise
February 24, 2023
From start to finish, 'Slow Fiction' vibrates an undercurrent of vigorous energy,
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The Xcerts Are "Lovesick" On Latest LP 'Learning How To Live and Let Go' | THE NOISE
August 18, 2023
Distorted-pop-trio THE XCERTS continue to bring the good vibes with their latest single, “Lovesick."