From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Siiickbrain Lets Us Into Her 'MY MASOCHISTIC MIND'
December 6, 2023
The debut album from Siiickbrain arrives as an unapologetic glimpse at the alternative artist.
Lyn Lapid and Whethan's "Cruise Control" Is an Infectious Existential Crisis
March 29, 2024
Lapid and Whethan make for an unexpected but excellent sonic pairing.
![Meet Skylar Simone, Def Jam's Latest Signing and the Artist Behind the Mesmerizing ‘Shiver’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/skylar-simone-shiver-interview-1714756564.png)
Meet Skylar Simone, Def Jam's Latest Signing and the Artist Behind the Mesmerizing ‘Shiver’ [Q&A]
May 3, 2024
"It's part of who I am. Skylar and music are one and the same. There isn't one without the other."
Lollapalooza 2024: 9 Ones To Catch (Who Aren't Headlining)
July 31, 2024
With Lollapalooza just around the corner, the only thing you should be thinking about is which incredible artists you can't miss.
Hope Tala's Debut Album 'Hope Handwritten' Is Everything We Hoped It Would Be
February 28, 2025
'Hope Handwritten' is a beautiful album that is cohesive, mellow, and filled with simple truths.
Malcolm Todd and Omar Apollo Make For a Perfectly-Executed Tag Team in "Bleed"
March 3, 2025
If you need a blueprint of how to go 0 to 60 as an artist the right way, look no further, Todd is your personal monolith.
![Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Old Fashioned Lover Boy.png)
Old Fashioned Lover Boy Lets His Soul Loose with "I Pray" [PREMIERE]
January 18, 2019
"'I Pray' is about the feeling of solitude and misunderstanding that each of us has had at least once in our life, when you feel you deserve more fulfillment from your life."
Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'
May 6, 2019
Inspired by the laidback reverbs of Bon Iver and James Blake, Drinker pens the most reflective of lyrics in their chilling tunes.
Get Experimental with Twst This Week on Top That Track
May 26, 2020
Joined by alternative Welsh alt-pop musician Twst, co-hosts Precious and Dave explore some of their favorite incredible switch-ups and overly innovative melodies.
Thutmose Dedicates "On the Run" to All the Women Fighting For Our Freedom
July 31, 2020
Thutmose paints a picture of 2020 through the eyes of the people facing danger fighting for a better tomorrow.