From the Site
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
![Emma Gatsby Feels at Home on "Sanctuary" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Emma G_1588876914.jpg)
Emma Gatsby Feels at Home on "Sanctuary" [Premiere]
May 7, 2020
Emma Gatsby is back and feels at home on her new single, "Sanctuary". Listen now.
Hugo Ronen Makes a Name For Himself in Debut EP 'The Sol Demos'
April 20, 2021
The <i>Sol Demos</i> is the perfect introduction to what makes the newcomer so magnetic.
Let E L E Y's "Do Me Like That" Cool You Off This Summer
July 7, 2021
With a voice reminiscent of The Weeknd and Khalid, E L E Y isn't one you'll want to miss.
Rewind: Our 5 Favorite Music Videos of the Last Week
August 12, 2022
From FELIVAND to KiNG MALA, these are 5 videos you definitely don't want to miss.
Rewind: Our 5 Favorite Music Videos of the Last Week
November 2, 2022
From Blu DeTiger to Dora Jar, these are 5 videos you definitely don't want to miss.
Alexander 23 Delivers Another Heart-Tugging Earworm in "I Wanna Live Forever
April 3, 2023
"I Wanna Live Forever" is a genuine moment of bliss captured in amber.
NewDad's Debut LP 'Madra' Is a Hallmark of New Generation Shoegaze
February 23, 2024
Taking inspiration from bands like Pixies, The Cure, and Slowdive, NewDad lay down the foundation of their own indie rock legacy.
Yot Club Gets Lost in "Nostalgia" in Sentimental New Single
March 4, 2024
"Sometimes it's nice to just let yourself romanticize the past, this song is about just sort of reveling in that feeling."
![Bo Staloch Explores What It Means to Be Human in Debut EP 'The Garden' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bo-_staloch-the-garden-1742072768.png)
Bo Staloch Explores What It Means to Be Human in Debut EP 'The Garden' [Q&A]
March 15, 2025
"The EP takes you through the inevitable feelings of self-doubt, self-blame, fear, and the letting go of it."
![Avalon's "Harder to Reach Than God" Plus Go-To Chilaquiles and Art Choosing You [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot-2025-03-10-at-12.48.58__p_m-1744235582.png)
Avalon's "Harder to Reach Than God" Plus Go-To Chilaquiles and Art Choosing You [Q&A]
April 9, 2025
The multifaceted artist laments: " I hate making music because I gotta turn off music while I make music."
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.