From the Site
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
Deante' Hitchcock on Atlanta Rap, the Dreamville Sessions, and His Debut Album 'BETTER'
May 7, 2020
We sit down (via email) with the Atlanta upstart ahead of his highly-anticipated major label debut album.
Hear Talker Take A Different Road On New Single "Drag Your Feet" | THE NOISE
December 22, 2023
LA emo-pop artist talker breaks our hearts with the release of her latest single, "Drag Your Feet."
![10 Questions With Jordan Mackampa on His Striking Sophomore Album “WELCOME HOME, KID!” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jordan_mackampa3_by@aidenhw-1708558819.jpg)
10 Questions With Jordan Mackampa on His Striking Sophomore Album “WELCOME HOME, KID!” [Q&A]
February 21, 2024
"It’s Black boy joy told in 13 songs."
CLUB INDGO Serve Up a Groove-Inducing Debut EP With 'SUNDRY'
July 18, 2024
An eclectic stew of genres, 'SUNDRY' is an explosion of sound.
Charli Adams' "Airlifter" Is Devoted to the Magical Power of Friendship
September 13, 2024
“This song is an ode to the give and take in friendships and the way we take turns being the friend that shows up when the other inevitably needs it.”
Girl Scout Thinks It's Time to Break Up the Friendship in "Honey"
October 22, 2024
"Honey is about the bittersweet experience of close friends growing apart, heartache, and the inevitability to keep everyone in your life at the same time."
Bella Poarch Makes a Sweet Pop Statement With “Sweet Delusion”
November 4, 2024
“Sweet Delusion” explores the concept of a love overdose and the blurred effects of its fumes.
Pillowprince Asks "R the Straights Ok?" in Cheeky New Single
February 20, 2025
'"R the Straights OK" is a playful dig at homophobia, and the lyrics are some things people have said to us over the years."
![Goth Basketball Legend CAITLE Talks Recent Internet Fame Plus New Solo Single [Q&A] | THE NOISE](https://s3-us-west-2.amazonaws.com/onestowatch-v2/untitled_design(4)-1752163549.jpg)
Goth Basketball Legend CAITLE Talks Recent Internet Fame Plus New Solo Single [Q&A] | THE NOISE
July 10, 2025
While sporting events in the US feel like they are at a lull post NBA and NHL seasons, things are seemingly heating up in Australia thanks in part to athlete-turned-musician: CAITLE.
The Aces continue to shine in latest single “Twin Flame”
July 18, 2025
The upbeat disco pop single dives into the complex feelings of holding on to something you should probably let go of.
ESHAAN is Taking Us On A Journey with His Conceptual Debut EP ‘FIRST CONTACT’
April 14, 2023
An 8-piece ensemble of tracks that's guaranteed to get you hooked.