From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
HIEN Comes to Life in the Infectious and Pure "Bloom"
October 22, 2021
In "Bloom," HIEN beautifully celebrates several of the threads of her lineage.
![Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Alec-King-ones-to-watch_1567699400.jpg)
Alec King & Kiana Ledé Embrace the Awkward in "Larry David" Video [PREMIERE]
September 5, 2019
'Cause sometimes you just have to revel in those terribly awkward "Larry David" moments.
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K. Flay Teams Up With Pierce The Veil's Vic Fuentes On Gut-Punching "Irish Goodbye" | THE NOISE
August 18, 2023
"Irish Goodbye" is the album's heaviest and hardest-hitting track, serving as an intimately detailed portrait of choosing self-preservation over succumbing to possibly toxic desire.
thủy Invents a Rose-Tinted Paradise in Pop-Tinged “cloud 11”
September 9, 2024
“cloud 11” is a honeymoon phase fantasy set into overdrive.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
EDEN's "love, death, distraction" Is a Bleak and Beautiful Slow Jam
December 9, 2019
EDEN is making every word count.
Omar Apollo, Dominic Fike, and Kenny Beats Tackle Unrequited Love in "Hit Me Up"
November 5, 2019
The collaboration of the year.
Carlie Hanson Finds Herself Lovesick in "Side Effects"
November 25, 2019
Hanson's latest single has us hooked.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
![Cavetown Is Bringing Their Heartwarming Vulnerability to Their Largest Headlining Tour Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cavetown-interview-tour_1648668264.jpg)
Cavetown Is Bringing Their Heartwarming Vulnerability to Their Largest Headlining Tour Yet [Q&A]
March 30, 2022
"I can tell I really love someone when something we go through together inspires a banger."