From the Site
"Weep" Finds Brandon at His Strongest and Most Emotional
May 11, 2020
The story Brandon tells is familiar and universal, but the way he tells it feels novel.
BRELAND Proves Himself a Hitmaker With the Infectious "Horseride"
May 11, 2020
The rapidly rising country rap newcomer is no one-hit pony.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
UMI, BENEE, Yebba, and More Artists You Should Listen to Now | #NowWatching
May 8, 2020
The best new music playlist on Ones To Watch.
Arizona Zervas' "24" Is This and Every Weekend's Soundtrack
May 8, 2020
Zervas' larger-than-life vision is intoxicating.
Yebba Releases "Distance," an Immaculate First Glance at Her Long-Awaited Debut Album
May 8, 2020
Produced alongside Mark Ronson, Yebba's latest captures the moment she realized a relationship was nearing its final moments.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
Fergus James Transforms a Moment of Creative Exhaustion Into the Anthemic "Good Man"
May 8, 2020
James is a name you might not already know but one you should definitely put on your radar.
Audrey Mika Channels Romantic Confusion Into a Dancefloor-Ready Hit in "Just Friends"
May 8, 2020
Mika has the promise of a stadium-filling pop star.
UMI's "Introspection" Is a Masterclass on Self-Contemplation
May 7, 2020
Few artists can capitative and mesmerize with the ethereal ease of UMI.
![Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stars-and-rabbit-naked-king_1582571269.jpg)
Stars and Rabbit Reveals a Utopian Soundscape in "Naked King" [Premiere]
February 24, 2020
The Indonesian duo crafts an infectious blend of indie pop and indie rock that straddles the line between Mazzy Star and early Bjà¶rk.
Making Tyler, the Creator His Brown Sugar Salmon
August 3, 2021
This one is dedicated to Tyler Baudelaire.
So What?! Fest 2022: 11 Undercard Acts Not to Miss | The Noise
May 27, 2022
You do not want to miss these 11 acts at So What?! Fest 2022.
Brandon Pens a Love Letter to the Messiness of Relationships in "Steady"
August 25, 2022
Brandon's soft compassion can melt even the most cynical.
Dora Jar's "Bump" Is a Hypnotic Manifestation Turned Reality
September 15, 2022
"Bump" is shrouded in a dreamlike ether.
![Moontower Takes Us On a Psychedelic Rescue Mission in "Season 1: The Ballad of William Hollywood" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/moontower-ones-to-watch_1558552696.jpg)
Moontower Takes Us On a Psychedelic Rescue Mission in "Season 1: The Ballad of William Hollywood" [NEW ARTIST DISCOVERY]
May 22, 2019
Moontower is a band as unusual as its grooves are infectious.
Conan Gray, Wallows, Melanie Faye, and More Artists You Should Listen to Now | #NowWatching
March 20, 2020
The best new music playlist on Ones To Watch.
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
valentina cy Makes Her Major Label Debut With the blackbear-Assisted "Bad"
July 10, 2020
"Bad" feels like it could serve as the score for any classic femme fatale.
Newcomer Alix Page Delivers Powerful Message on "Frank"
August 25, 2020
At just eighteen years young, newcomer Alix Page delivers an absolutely breathtaking follow up to her debut.