From the Site
Zella Day Makes a Triumphant Return With the Transcendent "People Are Strangers"
April 27, 2020
The new single marks the first original release from Day in over five years.
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Verzache Relates to a Generation Stuck Indoors in "Life Inside"
April 27, 2020
Verzache captures an ongoing collective melancholy with a rare sense of optimism.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
![Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kailee-morgue-here-in-your-bedroom-interview_1587757485.jpg)
Kailee Morgue Delivers Pop With a Punk Spirit in 'Here In Your Bedroom' [Q&A]
April 24, 2020
"I know everyone always talks about their music being honest, but it really feels like a public diary to me."
From ASMR Lullabies to Rising R&B Goddess, the Magic of Alaina Castillo's 'the voicenotes'
April 24, 2020
<i>the voicenotes</i> acts a digital diary, capturing melancholic moments of self-realization.
RICEWINE Walks Us Through 'Lovesick,' His Mesmerizing LoFi Meditation on Love
April 24, 2020
Now is the time to get familiar with RICEWINE and his infectious brand of "dreamhop."
When Life Gave LoveLeo "LEMONS," He Made a Bop in His Bedroom
April 24, 2020
There is nothing not to love about LoveLeo.
![Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hazel-english-wake-up!-interview_1587742645.jpg)
Hazel English on Cults, Moving to California, and Her Debut Album 'Wake UP!' [Q&A]
April 24, 2020
With biting honesty and clarity, English explores everything from the downfalls of capitalism to the seesaw of power in relationships.
dexter in the newsagent Sets Her Heart Aglow in Visceral Daydream "With u"
January 9, 2025
“With u” is a love story for a generation that inspires us to never stop searching for someone who sees us as we are.
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.
min.a Creates a Futuristic Atmosphere in "Tape It Back Together"
May 1, 2020
min.a is an artist unafraid to constantly reinvent herself.
How To Build a Birdhouse With Inner Wave
May 12, 2020
Los Angeles' own Inner Wave is the latest act to help us make the most of our time whilst in quarantine.
Claire Rosinkranz's '6 Of A Billion' Is a Sonic Playground For the Rapidly Rising Star
July 9, 2021
<i>6 Of A Billion</i> is a testament to the ever-evolving range to be found in the next generation of pop stars.
![Grace May Delivers a Vintage, Heartfeel Feel on "Runnin'" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-may-running_1630515784.jpg)
Grace May Delivers a Vintage, Heartfeel Feel on "Runnin'" Video [Premiere]
September 1, 2021
"An easy watch but hard to swallow lyrically."
flowerovlove Desperately Seeks Out Her "Next Best Exit"
September 7, 2023
"'Next Best Exit' is a song based on the themes of toxic people, negative energy surrounding you, and you being in desperate need to find an exit out..."
Hana Vu Announces New Album 'Romanticism' With the Sentimental "Care"
February 20, 2024
"I wrote this song while staring out the window wondering if everyone considered things as much or more or less than I do.”
Clairo Pens a Tender Tale of Solitude in “Nomad”
July 1, 2024
"Nomad” feels like that one friend who looks pretty when they cry. It’s melancholic, but also kind of beautiful.