From the Site
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
lilspirit Shares His Flirtatious New Single "nothing2prove"
April 16, 2020
There is a growing surge of fans flocking to the seductive and angelic vocal stylings of lilspirit.
Dillon Francis and BabyJake Create a Romance-Filled Banger With "Touch"
April 15, 2020
Good vibes only from this dynamic duo.
LASTMONDAY Turned Chaos Into Pandemic Productivity in Wild "Audemars" Video
April 15, 2020
Dominican artist LASTMONDAY is breathing fresh life into the reggaeton.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
YEИDRY Is Breaking Down Barriers With "NENA"
April 15, 2020
YEИDRY is the embodiment of music's increased globalization.
![Livingston's "Young" Is a Masterclass in Impactful Pop Songwriting [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/livingston-young_1586964715.jpg)
Livingston's "Young" Is a Masterclass in Impactful Pop Songwriting [Premiere]
April 15, 2020
17-year-old self-taught producer, singer, and songwriter Livingston is making music far beyond his years.
MASN Enlists Trippie Redd For the "Psycho!" Remix
April 14, 2020
MASN and his breakout single are blowing up.
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
Thoreau And Darci Join Forces For Infectious Multi-Genre "Sick Too"
February 21, 2019
"I think you're perfect when you're broken, don't ever be alright."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
Dounia Delivers a "DELIGHTFUL" Scene in Candlelit Video
December 10, 2019
Although Dounia is only 22, she connects with her listeners in ways not many other musicians can.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Fall Down the Rabbit Hole with Aibai on Her New Self-Titled EP
March 29, 2021
23-year-old Minneapolis producer Aibai has just unveiled her debut EP.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
The Days of RAT BOY Being 'Internationally Unknown' Are History
January 28, 2019
I was trying to find that sweet spot between hip-hop and punk, and Tim [Armstrong] really understands that stuff."
Lil Tecca, mxmtoon, Deb Never, SiR & More | #NowWatching Playlist
August 30, 2019
Follow along for new songs added every Friday.
Bre Kennedy Lights a Beacon of Hope in the Uplifting "Wilburn Street"
May 20, 2021
"After the year we all went through... It feels like we can all connect and celebrate life together again."
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.