From the Site
$NOT Makes His Formal Debut as Gen Z's Rap Star With '- Tragedy +'
March 9, 2020
$NOT's hypnotic sound has the power to capture a generation.
Author:
Emily Bird
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Author:
Alissa Arunarsirakul
The Chats Pull Off the Perfect Crime in "Dine N Dash"
March 7, 2020
Inspired by '80s legend Mr. Democracy Manifest, The Chats' latest outing is a characteristically high-energy affair.
Author:
Jimmy Smith
The Maràas, The Aces, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
March 6, 2020
The best new music playlist on Ones To Watch.
Author:
Maxamillion Polo
Trevor Daniel Battles Lingering Melancholy in the Anthemic "Past Life"
March 6, 2020
Daniel has a unique gift for penning tracks that reach soaring highs while dealing with cataclysmic lows.
Author:
Maxamillion Polo
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Author:
Emily Bird
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
Author:
Krista Marina Apardian
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
Author:
Emily Smith
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Author:
Jessica Thomas
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
Author:
Maxamillion Polo
Ginger Root's Aggressive Elevator Soul Makes for Great "Weather" [PREMIERE + Q&A]
June 4, 2019
Blending together the charismatic nature of Toro y Moi and the intricate instrumentals of Vulfpeck, Ginger Root is breaking into the music world one irresistible single at a time.
Author:
Alissa Arunarsirakul
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
Author:
Maxamillion Polo
d4vd Delivers the Heartbreaking "Notes From a Wrist" Ahead of 'The Lost Petals' EP
August 21, 2023
"It describes the pain experienced in an unstable home and something a lot of people in my generation experience and can relate to."
Author:
Alessandra Rincon
'How Do You Feel About Getting Married?' Is a Captivating Testament to What Dijon Does Best
May 18, 2020
"Romance is all over these little stories, and so is disappointment and so is desperation."
Author:
Maddy Quach
The 25 Best Albums of 2023
December 19, 2023
From critically acclaimed collaborative efforts, striking debut offerings, and everything in between, we count down our top albums of 2023.
Author:
Ones To Watch Staff
Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]
October 4, 2022
"Every single genre is my artistry, I never had to come out of a box. It’s all me."
Author:
Jazmin Kylene
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
Author:
Jess Myers
The Rare Occasions Pair Existentialism and Explosive Indie Pop on "Origami"
June 7, 2021
"I hope this song can serve as a reminder to seek out the quiet and calm that exists outside our noisy little brains."
Author:
Alessandra Rincon
Oliver Tree Somehow Survives Another Crash in "Miracle Man" Video
June 7, 2019
Along with the release of a new single and video, Tree announced a "Goodbye, Farewell Tour."
Author:
Jess Myers
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Author:
Matthew Rudas