From the Site
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
KennyHoopla Encourages a Leap of Faith in "the world is flat and this is the edge//"
March 12, 2020
Does the coronavirus have you feeling a bit anxious? Well, KennyHoopla conveniently dropped his new perfectly existential track this morning.
Deb Never and Kenny Beats Pay Homage to Steve Austin in "Stone Cold"
March 12, 2020
The attitude era of WWE is alive and well in Deb Never and Kenny Beats.
![Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sons-of-daughters-live_1584036447.jpg)
Sons of Daughters - "I Picture You" [Live + Interview] | Northside Sessions
March 12, 2020
Sons of Daughters bring their latest single "I Picture You" to life.
![Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thea-inside-out-ones-to-watch_1584032035.jpeg)
Thea Bares Her Gorgeous Soul in "Inside Out" [Premiere]
March 12, 2020
Thea has our full, undivided attention.
![The Buttertones Come of Age in "Fade Away Gently" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-buttertones-fade-away-gently_1584021299.jpg)
The Buttertones Come of Age in "Fade Away Gently" [Premiere]
March 12, 2020
The Buttertones make the rare sort of music that simply does not go out of style.
Top That Track's Got Your Playlist For the Apocalypse in "The End Is Nigh"
March 11, 2020
Precious and Dave put together songs to make your self-quarantine go by faster.
![RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ricewine-interview-ones-to-watch_1583943863.JPG)
RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]
March 11, 2020
"If you're not at peace with yourself, you will never find happiness in someone else..."
Yaeji's "WAKING UP DOWN" Is a Deceptively Chill Banger
March 10, 2020
Yaeji is back with an existential club anthem and an adorable dog named Woofa.
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
Juice WRLD, Cautious Clay, LoveLeo, and More Artists You Should Listen to Now | #NowWatching
April 24, 2020
The best new music playlist on Ones To Watch.
Tayler Buono Is Finally Able to Put the Past Behind Her in "IFHU" Video
April 29, 2021
"The music video for 'IFHU' was a heartbroken girls' dream to make".
The Best of 2021, According to the Ones to Watch Staff
December 27, 2021
This is 2021, as we experienced it.
Nana Lourdes Delivers an Off-Kilter Diss Track With "Fuck Up Person"
October 5, 2022
You just can’t help but sing along to this snippy diss-and-dance track.
UK-based, New Zealand-born Molly Payton is a fast-rising indie talent.
May 28, 2023
Fans of artists like Newdad, Julia Jacklin, Soccer Mommy
310babii Is Anything But “Stuck”
January 19, 2024
“Stuck” is flows with effortless verses by artist 310babii, a laidback Cali poet that begs one to cruise the wide-open boulevards with a driving beat and bass line.
King Princess Joins the Legendary Fiona Apple to Reimagine "I Know"
January 25, 2019
The Brooklyn-bred songstress satisfies our hunger for new music with "I Know," a modernized cover and collaboration with pop icon, Fiona Apple.
Slow Hollows' 'Actors' Is an Album Free of Genre and Fear of Failure
October 24, 2019
Slow Hollows is sonic proof we are living in a post-genre world.
Ant Saunders Is Stepping Out of His 'BUBBLE'
April 3, 2020
Saunders follows viral breakout success with a debut EP that is entirely his own.
Noah Cunane Pens "Miami" For the One Who Got Away
April 17, 2020
"Miami" is a song that brings you back the good and bad of a first love gone too soon.