From the Site
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
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Ones To Watch and The Noise Presents: Palaye Royale [Announcement]
January 28, 2020
Playe Royale is bringing their enthralling fashion-art rock vision across North America.
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
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Get To Know Absolutely Before Her Enticing Tour With Reneé Rapp [Q&A]
August 1, 2025
Bolstered by stunning art direction, Absolutely has a voice that leaps off of tracks with ethereal purpose.
NERIAH Gives Her "Reasons to Hate You," But We Only Like Her More For It
August 8, 2025
On this album, NERIAH has crafted a wondrous work that will only deepen with repeat spins, and frankly gives us more reasons to love her.
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Hear Softcult Soothe the Soul With Calming New Single "Spiralling Out"| THE NOISE
March 25, 2024
Canadian duo Softcult transcend expectations with the release of their latest single, "Spiralling Out."
Fine Evokes a Hazy Memory in "I could"
May 1, 2025
"I could" floats along with a transcendent, almost surrealistic quality reminiscent of artists like Mazzy Star.
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From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]
May 1, 2025
In just a year, Westbrook has captivated the country music world.
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Felly Gets Personal and Earnest in Latest Album 'Abroxyde' [Q&A]
June 27, 2025
The album features a new sound for Felly, inspired by the indie and alternative music that he grew up listening to.
Indy Brings New Flames to Old Haunts in “Up In Flames (The Wayland)”
July 2, 2025
Up In Flames (The Wayland)” is an instant hit that paints a visceral picture of Indy’s post-breakup experience, one that’s equal parts personal and universal.
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Step Inside the Allure of zekiizo, If You Dare [Q&A]
July 18, 2025
Wanting to learn more from this amorphous talent infusing mystery into downtempo pop, we sat down with her in NYC.
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Coast Through A Dreamy Summer with Kevian Kraemer's "Tan Lines"
August 5, 2025
Kevian Kraemer continues to carve his unique niche in the indie pop landscape with the release of “Tan Lines."
Where’s Jai Deliver a Coming of Age Soundtrack With their Debut Album ‘Fresh Out Of Air’.
July 16, 2025
In a world increasingly oversaturated with calculated algorithms and pre-packaged pop, New Zealand’s Where’s Jai come crashing through with something genuinely refreshing: Fresh Out Of Air.