From the Site
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
The Top 21 Artists to Watch in 2020
January 22, 2020
Say hi to the Ones To Watch class of 2020.
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
![1$T Takes Us Around The World on "Tokyo Project" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1st OTW_1579648523.jpg)
1$T Takes Us Around The World on "Tokyo Project" [Q&A]
January 21, 2020
We talk to 1$t about his journey through music and around the world.
Gracie Abrams' "Stay" Video Is the Perfect Home Movie
January 21, 2020
Abrams is more than captivating; she's relatable.
Bahari - "Savage" (Live) | All Eyes On
January 21, 2020
Bahari delivers an electrifying performance of "Savage."
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
Justice Carradine Questions Heartbreak in "Necessary Evil"
January 21, 2020
Carradine has the promise of a veritable pop tour-de-force.
Ari Chi's "Hot Honey" Is an Irresistible Ode to Love, Lust, and Pizza
January 21, 2020
"I'm trying to get the listener to trust me and give me their all."
Quinn XCII Captures the Joy of Childhood Nostalgia in "Two 10s"
January 21, 2020
Quinn XCII's latest single is an unbridled celebration of youth.
Matthew Chaim Explores the Bitter-Sweet Nuances of Sacrifice in "Tear"
September 30, 2020
On his second solo release of 2020, Matthew Chaim explores the concept of sacrifice in his own life.
Elohim Accepts the Impermanence of Life in Optimistic New Video for "Good Day Bad Day"
October 2, 2020
Reintroducing herself in fully-saturated color for "Good Day Bad Day," Elohim takes on both the highs and the lows that have become increasingly familiar in 2020.
Shane Garcia's "Corner Store Runs" Gives Vintage Styles New Context
January 21, 2021
Shane Garcia's latest single "Corner Store Run" is a poetic depiction of her social anxiety and a stunning display of her vocal ability.
Sedona's Visual for "Leaving the Chapel" Is a Dreamy 80's-Inspired Ode to Tragic Love
February 3, 2021
After the release of their debut EP Rearview Angel last year, Sedona returns to us this week with a visual for "Leaving the Chapel."
Sydney's St. Humain Finally Returns With His "Sick Sad Love Song"
December 6, 2021
The Singapore-born, Sydney-based artist captures all the highs, lows, and timeless nostalgia of prom.
Rewind: Our 5 Favorite Music Videos of the Last Week
June 3, 2022
Last week marks an especially great week for music videos.
Del Water Gap And Arlo Parks Wrap Listeners in a "Quilt Of Steam" Ahead of Upcoming LP
September 7, 2023
"Quilt of Steam" is a sonic hug.
Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"
November 27, 2023
"N2" sees the rising artist hard launching a newly evolved sound.
Nessa Barrett Confronts Her Cheating Ex in "girl in new york"
December 11, 2023
The dark pop star transforms a moment of infidelity into an understated pop-jazz stunner.
Wunderhorse Search For Freedom in "Silver," Inch Closer to 'Midas' Album
August 6, 2024
"The song is about that ugly side of yourself that you try to keep a secret, but you know it's there because it makes your skin crawl sometimes."