From the Site
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
The Top 21 Artists to Watch in 2020
January 22, 2020
Say hi to the Ones To Watch class of 2020.
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
![1$T Takes Us Around The World on "Tokyo Project" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1st OTW_1579648523.jpg)
1$T Takes Us Around The World on "Tokyo Project" [Q&A]
January 21, 2020
We talk to 1$t about his journey through music and around the world.
Maisie Peters' "The List" Is a Heartfelt Display of Vulnerability and Self-Love
May 15, 2020
"It's about liking yourself, even in moments when you really really don't like yourself."
Anna of the North Reflects on Self-Love in "Leaning On Myself" Video
February 7, 2019
"I'm very grateful for where I am today. In the end, you only have yourself, you know, and I guess that's ok."
The New Era of poutyface Begins With "All Mine"
May 15, 2023
"I've spent the last 7 months unlearning what I thought I knew & I'm so excited to finally start sharing what I've been working on."
Kid Bloom Is Fully in Touch with His Emotions in Psychedelic "EVRWNDR"
May 31, 2019
"'EVRWNDR' is inspired by my hypersensitivity to emotions and how I sometimes paralyze myself with my own feelings as if those feelings are coming from somewhere else."
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
![Genevieve Stokes Hits the Nail on the Head With "Lonely and Bored" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/genevieve stokes ones to watch smaller_1590076388.jpg)
Genevieve Stokes Hits the Nail on the Head With "Lonely and Bored" [Premiere + Q&A]
May 21, 2020
"Lonely and Bored" feels warm though its concept is chilling, especially now in isolation. Stokes uses swirling echoes and a gentle melody to provide a backdrop to her overly honest words.
Jesse Gold's New Single Is "One in a Million"
September 18, 2020
Toronto native Jesse Gold is looking to build on his success with his brand new single "One in A Million"
![Alex Porat Scores Those Post-Break Up Texts in "happy for you" [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alex-porat-happy-for-you_1588093385.jpg)
Alex Porat Scores Those Post-Break Up Texts in "happy for you" [Premiere + Q&A]
April 28, 2020
Porat on her new single, using social media like its Google, and allowing herself to be vulnerable.
Let Valley's 'Lost in Translation' Soundtrack Your Summer Coming-of-Age Story
June 23, 2023
Valley whisks up an infectious feeling of nostalgia in their impressive sophomore effort.
LØLØ’s "hot girls in hell" is a Psychotically Sentimental Alt-Pop Anthem
July 24, 2023
Through "hot girls in hell" and “5,6,7,8,” LØLØ flaunts her ability to romanticize toxicity in an achingly relatable way.