From the Site
Who Is 2021's Best New Artist?
January 27, 2020
Chances are it's probably someone who will go viral on TikTok in the next six months.
girl in red Makes Her Horror Film Debut in "Kate's Not Here"
January 27, 2020
Prepare to enter the terrifying world of <i>The Turning</i>.
Poppy Ajudha and Mahalia's "Low Ride" Is the Ultimate Night Drive Mood
January 27, 2020
"Low Ride" brings back the charm of late '90s R&B queens.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
ROSALàA, Doja Cat, Tate McRae, and More Artists You Should Listen to Now | #NowWatching Playlist
January 25, 2020
The best new music playlist on Ones To Watch.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Chloe Kae's "Misconception" Is a Gripping Case of Nostalgia
January 24, 2020
Kae's debut solo venture is an understated work of art.
sophie meiers' Haunting New Vision Is "unforgettable"
January 24, 2020
"unforgettable" is a noted departure for meiers, and one that is impossible to forget.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
9 Asian Artists to Watch This APAHM Month and Every Month
May 31, 2024
In honor of APAHM coming to a close, we brought together a list of some of our favorite Asian artists.
"Do Not Disturb" Mahalia's Rise to the Top of the R&B World
February 6, 2019
"Do Not Disturb" is continued evidence as to why Mahalia has earned comparisons to R&B legends MS. Lauryn Hill and Erykah Badu.
CHLOBOCOP and Lee Scott's "BELL ME BACK" Is Nothing Short of Intoxicating
April 13, 2020
CHLOBOCOP is ready to dominate the rap game.
RIIKI's "Share Your Luv" is Exactly What We Need Right Now
June 12, 2020
RIIKI's latest single, "Share Your Luv," expresses a sentiment that is much in demand. And while the lyrics may have been meant more specifically, I think the buoyancy of the song, that baseline especially, serves this time succinctly.
Luna Li and beabadoobee Join Forces For the Mesmerizing "Silver Into Rain"
February 9, 2022
"Silver Into Rain" is an immaculate teaser of what awaits us on Li's hotly-anticipated debut album.
![Behind Dreamer Boy's "LONESTAR," An Instant Cowboy-Core Classic [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dreamer_boy-_photo_credit__adam_alonzo__l_e_a_d_-1715397231.jpg)
Behind Dreamer Boy's "LONESTAR," An Instant Cowboy-Core Classic [Q&A]
May 11, 2024
Bringing a southern twang to the pop world, Texas-born, Los Angeles-based Dreamer Boy has released his latest album, LONESTAR.
Rhys Lewis Imbues "Better Than Today" With a Powerful Wish for 2019
January 7, 2019
"...we all live with the same good intentions common, and we're all hoping for a better tomorrow."
The Band CAMINO - "What I Want" (Live) | All Eyes On
November 12, 2019
Let The Band CAMINO prove to you why they're "your mom's favorite band."
Personal Trainer Channels Late Night Drives in "Red Light"
February 3, 2020
"Your Mom's Favorite Artist to Workout to in 1985"
Why Virtual Reality May Be Our New Reality | Music and Its Digital Past, Present, and Future
July 1, 2020
Our digital future is much closer than we think.