From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
JAWNY Finds Himself Painfully Head Over Heels in "Boy Scout"
September 11, 2023
"Boy Scout" is a slurred and refreshing outing from the idiosyncratic indie pop artist.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
Ashe and FINNEAS Debut Their Band, The Favors, With Single, "The Little Mess You Made"
June 10, 2025
Accompanying the release with an album announcement and music video drop, The Favors are just getting started.
Alaina Castillo, Smino, LEISURE, and More Artists You Should Listen To | #NowWatching
August 14, 2020
The Best New Music Playlist by Ones To Watch.
Sam MacPherson's "Routine" is an Elegy for Lost Love
February 10, 2021
With a stunning track exploring life after romance, Sam MacPherson returns to us with "Routine," his first single of 2021.
Jelani Aryeh Teases His Debut Album With the Haunting "From These Heights"
May 19, 2021
"From These Heights" displays a complex new side to the multi-talented artist.
JDM Global's 'SUMMER 21 PACK' Is the Perfect Dose of Indie Rock For the Summer
June 3, 2021
<i>SUMMER 21 PACK</i> may not even hit the eight-minute mark, but what it does manage to do is leave a lasting impression.
Maràa Isabel's "No Soy Para Tà" Is a Captivating Moment of Self-Affirmation
July 2, 2021
Isabel blends a classic R&B charm with a forward-thinking appeal.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
THE BLSSM Steals a Small Moment of Joy in "NOT TODAY," Announces Sophomore EP
March 31, 2022
"'NOT TODAY' echoes both my day-to-day triumphs and anguish."