From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Valley Boys Bares His Soul in Confessional Single “Happy All The Time”
April 5, 2025
“Happy All The Time” is the first single off of Valley Boy’s debut album 'Children of Divorce.'
Alice Phoebe Lou Surrenders to Love in “You and I”
April 11, 2025
"You and I" kickstarts the artist's first venture into self-produced music.
Marcaux Ascends With the Release of "Down"
August 24, 2020
On "Down," Marcaux unpacks the wrestle with success tropes that are both real and perceived.
The Image Ends the Year Strong With the Gospel-Inspired Single "Every Woman"
December 11, 2020
The Image is an enigmatic Hip-Hop duo best known for their forward-thinking production, wild vocal delivery, and signature masked personas.
BRIDGE Navigates an Addictive Yet Toxic Relationship on "Make Me Miss You"
January 29, 2021
Returning with his first release of 2021, BRIDGE is back with "Make Me Miss You," a heavy-hitting track on the perils of an unhealthy love.
SAIAH Caps Off the Summer With the Idyllic "radio.fm"
August 12, 2022
"radio.fm" arrives as the introduction to a blood-pumping night where anything and everything is possible.
Love You Later's “Girl With Headphones” Feels Ripped Straight From Your Favorite Coming-of-Age Scene
February 24, 2023
"Girl With Headphones" longs for a moment where your past, current, and future self intertwine harmoniously.
Jaden Hossler Reintroduces Himself With “Chrome Hearted"
October 9, 2023
Hossler kicks off his new era with a fresh, sleek sound.
total tommy Spins Out in Reality-Warping Breakup Memento "REAL"
August 20, 2024
total tommy is a project powered by self-actualization.
![Zoe Ko Taps Into Recession Pop on Smash Single "furr" Alongside Sophomore EP Announcement [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zoe-_k_o-_d_i_r_t-press-photo-_copy-1739940938.jpg)
Zoe Ko Taps Into Recession Pop on Smash Single "furr" Alongside Sophomore EP Announcement [Q&A]
February 19, 2025
The pop princess sits down with us to unveil her most creative project yet.