From the Site
From SoundCloud to Rolling Loud, $NOT is Solidifying His Place in Hip-Hop's Next Wave
December 18, 2019
Hello, world. Meet $NOT, Gen Z's hip-hop star.
![JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/JP-saxe-ones-to-watch_1576698326.jpg)
JP Saxe on "If The World Was Ending" and Writing With Honesty [Q&A]
December 18, 2019
In our latest interview with JP Saxe, we learn he is a big fan of his grandma and Lebron James.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
marcos g Is Turning Music From Dream to Reality
December 17, 2019
For marcos g, music was a distant dream, and now that dream is taking shape.
Lauren Sanderson's "To The People I Hurt" Is a Raw Moment of Introspection
December 17, 2019
The final single from Sanderson's debut album arrives in breathtaking fashion.
![Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch_1576601846.jpg)
Baker Grace's "Like You" Is a Lovely Moment of Clarity [Premiere + Q&A]
December 17, 2019
"When you dig deeper than what's on the surface, you start to realize people are more 'Like You' than you might think."
keshi's "blue" Is a Heartbreaking Ode to Falling Out of Touch
December 17, 2019
Seemingly out of nowhere, keshi emerged as one of 2019's most promising artists.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.
Haiden Henderson's World Falls Apart as He Builds a New Sound in 'tension'
August 1, 2025
'tension' is an an erotic push and pull that never quite lets up.
Get To Know Juran in 10 Questions or Less
October 17, 2024
JURAN is an artist who commands attention with her soulful voice, magnetic stage presence, and dynamic musical journey.
Celebrate the Season of Love with Bestfriend's "HEADSTART"
February 20, 2025
Upbeat and full of life, “HEADSTART” is just the anthem needed for new love and dancing around your bedroom after a perfect date.
Sophia Warren's EP 'Adesso' is An Indulgence of Fresh Ferocity
May 30, 2025
Maybe it's the soulful vocals, or the playful prism of her lyrics, or maybe it's just therapeutic to hear others pain, but this special Austin-based artist delivers.
Kacy Hill’s Flowers Are Wilting in Sublime New Single “The Garden”
July 1, 2025
From heartbreak to genre-shifts, Hill is coping with change the best way she knows how, channeling it through her specific artistic vision.
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Sam Austins Yearns For “A baby girl named Heaven” in New Single
April 17, 2025
Over an ambient yet energetic beat, Austins delivers some D1 yearning.
sunnbrella Returns with Gothic Gutter Angel Album
April 24, 2025
Following the dreamy, shoegaze aesthetic of 2023 debut, Heartworn, Gutter Angel makes a noticeable turn into darker, almost gothic territory.
![Lizzie Berchie's New EP 'Night Shift' Hits As Good As Her Javelin Throw [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/i_m_g_5671-1748388598.jpg)
Lizzie Berchie's New EP 'Night Shift' Hits As Good As Her Javelin Throw [Q&A]
May 27, 2025
We caught up with Lizzie about the EP, life in London and what's the best weapon for the zombie apocalypse.
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Equipment Recreates The Past For New Music "Minnow" | THE NOISE
September 20, 2023
The rapid-fire, twinkly track off the band's upcoming LP is a fiery, shout-along piece framed with energetic guitar action and smooth, melodic vocals.